The approach to web design has progressed majorly over the past ten years, with digital design witnessing trends that are cemented in the history of technology. With a website being the front face of any modern business it is essential that flourishing businesses keep their site looking fresh, inline with design fashion.
We at mobo are not only passionate about relaying the message of current trends but are renowned for setting them, experimenting with shapes and visual focuses to secure a healthy online presence for our clients.
With layout arguably being the most important feature of a website design we at mobo have decided to look into the top web deign trends of 2015, finding out both what people want from their website as well as what Google are recognising as ace!
After decoding the formulation of a successful layout, we came to these three conclusions.
Split screens are not only a great way to convey two separate messages but they also add depth to a site, showing that there are a plethora of services of equal importance. Not only does this give the impression of diversity but it also shows effort, with users not welcomed with a static, conventional website.
Filling the screen
At mobo we think the cleaner the website, the more people are going to identify with the semiotics. Where homepages used to be pretty aggressive in trying to get people to read their content they are now far from that, with designers wanting to relay messages through creating a welcoming image that does all the talking.
With visitors not being put off by the bombardment of content, but intrigued to navigate themselves around the site, Google are recognising that this is the reason the modern user will stay on a site, connecting with the brand in a very different manner than they previously did.
Grid based web design refers to a design that shows neat segments on the homepage, splitting the screen into a number of compartments. By dividing the space evenly on the site it encourages for a cleaner transfer to mobile devices, ensuring the clean brand image is not lost during the crossover.
Although the grid method is not a new feature in web design it has however made a forceful comeback as the power of the responsive site has been recognised. With the majority of searchers making their way to sites through a mobile device the grid method can ensure continuity in online marketing, providing the image of a trusted brand.
Let us know what you think of these layouts, which one do you favour?