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Responsive web design

Web Design: What Can a Professional Web Designer Do That I Can’t?

Before fully understanding why it’s a good idea to hire a professional to design your web page, we need to first see the value of having a website in the first place. Let’s start with a little history:

Back not too many years ago, if you had a product to sell, you would open up a shop on an easy-to-access road and establish a phone number in the phone book or Yellow Pages along with a street address where customers would come to buy what you had to sell. Today, if you have a product or service to sell, the process is actually quite similar only now instead of a physical storefront, you need to make yourself noticed online which gets your name to more than just Main Street in your local town. In essence, you are opening up a shop for the whole world to see with the potential of doing business with customers from around the globe.

It really didn’t take that many years before people were developing technology, and users were exploring what the internet has to offer. In today’s business world, the statistics reveal that more and more internet users around the world research products online before deciding whether or not to buy these products. If you don’t have an online presence, your company is going to get overlooked. If you want customers to do business with, you need a website for them to visit.

At this point, you may be asking, “OK, so I need a website. But, why can’t I just set one up myself and be done with it? What can a professional web designer do that I can’t?” Well, you may just be surprised!

A professional web developer knows how to make you look good. Don’t disregard the importance of a first impression. If a potential customer stumbles across your site and isn’t impressed, he or she will most likely move onto another one that captures their attention. If your website isn’t making a good first impression, it may actually end up costing you money by lost sales. A professional web developer, on the other hand, will know the current trends of the industry and online marketing to make you look good and stand out, or to get you noticed in the search engines in the first place so customers find you.

Once the customer is drawn into your site, you want to hold their interest long enough for them to follow through with a sale. Afterwards, you will want to provide them with the utmost in customer service so they will return and tell their friends. If your website is out of date or difficult to maneuver, this isn’t going to happen.

Finally, in today’s online world, potential customers are opting to browse the web on their smartphones or tablets more often which means that even if you managed to set up a decent DIY website and capture the attention of a decent customer base, you’re going to need to streamline your site now to make it mobile compatible. This takes some know-how from the web development standpoint which a professional will be able to easily accomplish to save you time, and in the long run, make you money with increased visits to your site that end with a sale, and hopefully, lifetime customers.

Coach Broker

Coach hire company, Coach Broker revamps website

The UK’s leading coach hire provider, Coach Broker, has this week unveiled their brand new website. The coach hire provider’s main site has undergone a complete revamp with a new design and page layout, new sections added along with a fresh logo design. As an internet based company, it’s essential that the company’s main website is easy to navigate and conveys a professional image from the outset, which was something the site’s makeover has achieved.

Coach Broker has enlisted a team of search engine optimisation (SEO) specialist to work on the new website using the very latest techniques including strategies, quality content and strategically placed meta-tags in coding so as ensure the site performs well whilst competing with industry websites.

A range of high-quality images of coaches and minibuses within the Coach Broker fleet are displayed on the new site along with several video clips to showcase the vehicles in action. The aim is to create a website which is highly informative so as to provide visitors to the site with all the details they could possibly need about the services offered by Coach Broker.

Take a look at the brand new state of the art site now to see the newly designed website for yourself by clicking the following link coachbroker.uk

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Responsive Web Design: Why does it matter?

What is responsive web design, and why does it matter?

In a nutshell, your website needs to be usable on a smartphone without the need of creating a separate app, which means it needs to have text that is readable without zooming in, use adequate space for tapping targets, and have no horizontal scrolling. All of this is part of a responsive design.

Why does it matter? Since the introduction of smartphones, usage has skyrocketed to a point where more and more people are accessing the web through their phones as opposed to a PC. Remember not too many years ago when you tried to access a website on your cell phone, and the best you could see was a shrunken, clunky version of the desktop site, often trying to run Flash on an iPhone? The experience was frustrating to say the least, leaving websites that were not prepared to fit nicely on smaller screens to begin to see their search engine rankings decline.

Back up a bit to understand that the way websites used to account for the differences in viewing screen sizes was to create two separate sites. Along came responsive design to streamline this process and made it possible to create one single site that would change to accommodate whatever size of a device the user chose to view it on.

Then came responsive design. Responsive web design is the term used to define how a website is designed in a way that changes the layout to fit the user’s screen resolution. A fully responsive web page will adjust to be viewed on whatever screen the user chooses to access it. It has what is called a fluid and flexible layout that adjusts itself depending on the size of the screen it is being viewed on. The result is a consistent and more pleasant, or optimized, browsing experience. It will also boost your search engine rankings as a mobile-friendly site, which ultimately means more business for you with customers driven to your site from customers who are pleased to stick around.

Find out how responsive your website is by taking this Google Mobile-Friendly Test!

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5 BENEFITS OF RESPONSIVE WEB DESIGN

We are strong advocates of responsive design, understanding what effect this has on the levels of user engagement.

If you have a website for whatever purpose then you want people to take it seriously, engage with it, learn from it and enjoy being on your pages. This is especially important if you use a website to advertise your business. E-commerce sites need to be responsive to enable people to book, place orders and purchase with ease. Having a hassle-free experience will influence not only more customers but it will entice them to return to the site and obtain services again and again.

With websites being the front face of every modern business it is vital that they can be displayed on all types of devices, not limiting who can be shown the greatness a site conveys.

So, why is it so great?

  • It increases the reach to tablet and mobile audiences

If you do not have a website that is accommodating to mobile users then you run the risk of losing that potential customer. With the majority of searches now being made on such apparatus it is imperative that a business can speak to them, with your target market relating to your online marketing material.

  • Influences higher conversion rates

If you have a website that is used to promote a product or service then the more people that can access it, the more people will become intrigued in your offering. So, by implementing a responsive site you could see a huge increase in sales.

  • Modernises your brand image

By adhering to the current market’s needs you will inevitably appear as more of a fashionable business, showing that you practice in a current and modern fashion. This can attract   technologically savvy people to your brand, reaping the rewards in many different forms.

  • Increases visibility on search engines 

With a responsive site you will have more people engaging with your content, appreciating your design and spending more time on various pages. This will flag up at Google, showing the search engine that your site is providing a service that people want. This will encourage Google to present your site for relevant keyword searches.

  • Consolidate your analytics

By having one responsive site you can create reports on the site’s success and functions, seeing what does and what does not work for your audience. With Google analytics showing you activities broken down into the devices you were reached from you create an online marketing strategy that best enhances your brand.

If you are looking for responsive web design then be sure to contact us today. Our team of incredible designers are renowned for working their magic to lure mobile users.

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WEB DESIGN LAYOUT TRENDS OF 2015

The approach to web design has progressed majorly over the past ten years, with digital design witnessing trends that are cemented in the history of technology. With a website being the front face of any modern business it is essential that flourishing businesses keep their site looking fresh, inline with design fashion.

We at mobo are not only passionate about relaying the message of current trends but are renowned for setting them, experimenting with shapes and visual focuses to secure a healthy online presence for our clients.

With layout arguably being the most important feature of a website design we at mobo have decided to look into the top web deign trends of 2015, finding out both what people want from their website as well as what Google are recognising as ace!

After decoding the formulation of a successful layout, we came to these three conclusions.

Split screens

Split screens are not only a great way to convey two separate messages but they also add depth to a site, showing that there are a plethora of services of equal importance. Not only does this give the impression of diversity but it also shows effort, with users not welcomed with a static, conventional website.

Filling the screen

At mobo we think the cleaner the website, the more people are going to identify with the semiotics. Where homepages used to be pretty aggressive in trying to get people to read their content they are now far from that, with designers wanting to relay messages through creating a welcoming image that does all the talking.

With visitors not being put off by the bombardment of content, but intrigued to navigate themselves around the site, Google are recognising that this is the reason the modern user will stay on a site, connecting with the brand in a very different manner than they previously did.

Grid based

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Grid based web design refers to a design that shows neat segments on the homepage, splitting the screen into a number of compartments. By dividing the space evenly on the site it encourages for a cleaner transfer to mobile devices, ensuring the clean brand image is not lost during the crossover.

Although the grid method is not a new feature in web design it has however made a forceful comeback as the power of the responsive site has been recognised. With the majority of searchers making their way to sites through a mobile device the grid method can ensure continuity in online marketing, providing the image of a trusted brand.
Let us know what you think of these layouts, which one do you favour?

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TOP WEB DESIGN FOCUSES OF 2015

Even though our mummies used to say that ‘looks were not everything’ she was wrong, with image being EVERYTHING in web design. If a website is not tuned up to speak to the modern user then you run the risk of loosing visitors, seeing your bounce rate get higher and higher the longer you leave a stale design live.

As technology and computer knowledge grows so does the need for designers to step up their game, designing in a way that captivates this forever-growing pool of users.

At mobo we have put together a list of the top focuses of web design in 2015, giving you an insight into how things are going to change in the coming months.

Vivacity

2014 saw an obsession with minimalism, with web design taking a pretty post-modern approach to imagery. With websites being viewed as expressions of art designers promoted subtlety, wanting to excite visitors but in a tranquil, clean manner.

2015 is set to breath new life into design, especially homepages. With bolder colours, stronger shapes and generally more vibrant features the modern user now wants to be blown away when loading a site.

Trust

Designer Laura Kalbag says we have always ‘designed for security, so people can trust forms and checkouts with their information’. Now, as people become aware of how data can be exchanged with third parties, ‘they’ll be reluctant to share it without good reason — and rightly so’.

Although we still want to ensure users are trusting the sites they are on the approach to making them feel secure will dramatically change, with using HTTP technology being a massive focus for e-commerce sites in 2015.

Adaptive Design

With users coming to sites from a plethora of devices web masters will be coding their sites differently this year, ensuring designs display the same whether shown on a PC, tablet or an iPhone.

Developer Aaron T Grogg predicts ‘web components and adaptive development will combine to create a new style of web development”. Someone will then fashion a “snappy acronym for this approach, which will cause all job ads to now require it’.

“When you combine the power of adaptive development with the flexibility of web components, I think we are going to see very creative solutions from designers and developers.

Hopefully, we will still be creating mobile-first, responsive, one-site-for-all-devices, but making subtle differences will be powerful tools in our toolboxes.’

The Video

We are already seeing a stronger focus on background videos with this design approach adding ambience. With broadband speeds now better than ever web masters do not run the risk of people get bored for videos to load and clicking elsewhere.

Content

‘Quality over quantity’ is although an old fashioned saying very appropriate when discussing the evolution of web design. Where websites used to be an addition to a business marketing plan it now at the epicentre of all PR strategies, with the type of design you showcase dictating the success of your business.

With content less really is more, with Google recognising informative, punchy content over pages and pages or irrelevant ‘salesy writing’.

Has this post been helpful? leave your comments below.

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WEB DESIGN – MAKING A FIRST IMPRESSION!

When creating a company website it is essential that it is designed in a way that captivates people, providing snippets of information that encourages visitors to dig deeper and deeper into what your company can achieve.

Designing inline with modern user requests is a must, just think, your competitor is just a click away.

At mobo we like to keep an open mind when making online marketing plans, thinking from both the company and the potential customers viewpoint. By doing so we encourage healthy ranking, stunningly presented creations, websites that give that all-important first impression of greatness. Here are a few tips regarding how to make that first impression one of trust and creativity.

Talk to your audience

When starting to work on a new website it is worth taking a step back, thinking what you are actually trying to achieve with the launch of a re-design. Once you have those visions in place you can start to relay this to you target market through the use of cleverly-written, punchy content.

On the back of market research we can devise a plan on how to grab people’s attention, creating a visual display that they can relate to.

Invite, don’t bombard

Web design has come far from bombarding people with reams and reams of content with the hope they simply digest that information and believe it. We now put a lot more control with the user, helping them understand the greatness of a product or service. With subtle imagery and hints of company personality the potential customer decides for themselves whether they want to learn more about a company.

Celebrate previous work

From the homepage it should be easily understood that the visitor can access examples of what your business can achieve. Whether you wish this to feature on the homepage or be a tab option, it is nice to encourage the user to navigate themselves around many pages within your site, further identifying with your brand.

We hope these tips help!

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APPLE WATCH RESPONSIVE DESIGN

After hearing that a dev/jailbreaker named Comex had already hacked a browser onto the Apple watch (source), we at MOBO decided to get one step ahead, ensuring our site was responsively designed and adapted for the Apple Watch.

We spent a fair amount of time researching if anyone has done this yet (preparing website’s for Apple Watch visits), and from what we could gather, no one has really done so thus far. As such this Apple Watch responsive design was very much a shot in the dark, we had no previous research to go on, nor any solid technological implementation practices by anyone else, and very little user experience usage or history to go by.

So luckily it has been a few fun days working with the Apple Watch and hacking the browser, doing all the work off our own backs and just generally playing around with settings.

In the end we’ve opted for a very simple implementation, giving our users 4 options:

  1. iMessage.
  2. Email
  3. Twitter profile
  4. Click to call us which hooks up to the standard calling API

We’ve integrated this through 3 main responsive/device detection techniques, currently we’re mainly relying on User-Agent String sniffing from the PHP side ($_SERVER['HTTP_USER_AGENT'];) as well as certain HTTP headers to detect Apple Watch’s browser –  we’ll have to keep on eye on this method as further developers implement their own Jailbreak browsers. We have also got a backup CSS media query, but we really don’t want to rely on that as it involves loading the whole original site in the background, which is just pointless.

This is very much a still a work in progress, follow us on Twitter / Facebook for updates.

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WHEN TO REDESIGN YOUR WEBSITE

Here at MOBO we understand that change can be pretty daunting, especially when it comes to something so important such as your business website. As the frontman (or woman) of your company, people are often hesitant to make changes, either wary they will harm the branding style or simply not thinking changes need to be made. It is safe to say that we have worked with many types of clients with all types of attitudes towards when a redesign should be rolled out, advising clients inline with modern design and user behaviour.

If you are in two minds as to whether you need to redesign your company website, here are a few indicators that could help.

IS YOUR SITE MOBILE FRIENDLY?

With over 80% of internet users now using mobile devices, you need to make sure your website can be viewed on a wide variety of screens, ensuring you are connecting and promoting to as many people as possible. Here at MOBO we now work with a ‘mobile-first’ policy, understanding how far mobile search has come over the past few years.

CAN YOU IMPROVE USABILITY?

Modern design has a direct impact on ranking, acting a signal that users either relate to or don’t. If your site is dated, with big reams of content that nobody wants to read, it is probably time for a refresh.  By rolling out a clear design with more precise content, you will get better user number as well as conversion rates, solving a whole set of problems when it comes to digital marketing!

ADDING A FUNCTIONALITY?

If you wish to add a blog section, gallery, e-commerce, or any other feature or tool, a redesign is most probably your best bet, making sure there are no creative crossovers. Web design is certainly proving the value of the phrase ‘too many cooks spoil the broth’.

WANT TO SHAKE THINGS UP?

Whether you are a relatively new company or an established firm, sometimes it is good to simply shake things up. With new websites gaining a lot of traction, with competitors and customers wanting to see what you have achieved, a redesign is great for companies who have gotten a little stale when it comes to digital marketing efforts.

If you are considering a website redesign, contact one of the MOBO designers today and receive a free quotation.

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TOP REASONS TO INVEST IN RESPONSIVE WEB DESIGN

When Google launched their mobile friendly algorithm on 21 April 2015, the buzzword right across the internet was ‘responsive web design’. From SEO experts to Google themselves, and just about every digital marketing or website design blog, magazine and website, it was quite clear that opting for a responsive website design was the latest trend in the digital sphere. Two years on, opting for a responsive web design is more important than ever, and in this blog post we will aim to tell you why.

responsive web design is website which will automatically adjust and render correctly to the size of your screen, regardless of which platform or device you’re viewing it from. So whether that’s a mobile, a tablet, a laptop or a desktop, the website will automatically adjust to fit the screen and offer a seamless user experience for your customers.

SEO BENEFITS

Not only do you need a responsive design so that the customer journey is seamless regardless of device, but opting for a responsive website design is also essential for a number of reasons. First and foremost, Google stated that “users will find it easier to get relevant, high quality search results that are optimised for their devices”, meaning they will look more favourably on websites which cater for mobile users. That means that your organic rankings could improve with a properly responsive website design, which will consequently improve your organic conversion or sales rate, which is always the end goal!

GET SHARING

Responsive web design also makes it infinitely easier for your users  to share your content, meaning that your blog posts or articles will always render and read correctly regardless of which device a user is viewing it from.

In addition to this, opting for a responsive website design will ensure that you minimise your design costs in the long run. You won’t need a separate web design for mobile, a separate SEO strategy for your mobile site to target more local search terms (which are infinitely more popular for mobile searches), you won’t have two separate websites to develop and maintain and you won’t have two sets of website fees to pay!

Not only will it benefit you financially in the long run, but it will help to create a more cohesive and consistent brand presence across the internet. It will help improve your organic rankings for local searches on mobile and thanks to the increased number of sales being made on mobile year upon year, it’s more than likely that you will increase your conversion rate too.

RECEIVE A QUOTE FOR RESPONSIVE WEB DESIGN

If you would like to learn more about responsive websites, contact us at MOBO today and allow one of our designers to assist.