Category: All News

Your company logo is at the core of your branding universe, with the need for it to be perfect greatly dramatised.

Where many logos die of death you need to make sure that your logo stays with the times, being malleable so that it can change to be inline with modern design.

Your logo is a vital way of communicating what your business is about, your services as well as your ethos. Where many choose to get complicated with their logo designs we suggest going simple, allowing your company message to be easily relayed to the masses.

As consumers it is true that we are visually orientated, wanting to learn about something without having to reads paragraph after paragraph of content. When creating a logo you must always keep in mind that it is the key visual representation of what you stand for, the epicenter of all company branding that all material must follow.

When thinking that the artless BP Logo cost a whopping £4.6 million to make it really puts into perspective how significant an effective logo is in advertising a business, with large corporations such as BP borderline obsessed by the message their logo conveys.

So, we suggest picking three elements that you want to illustrate through your logo, whether it by your geographic location, your target market or your business name, we at mobo can make this happen.

The approach taken with online content is very important, with strategic planning being a great necessity.

Where many choose to stick with the same content for years we suggest that you keep things fresh, always staying inline with current fashions as well as Google ranking recommendations.

Content has a huge bearing on SEO (Search Engine Optimisation), therefore it is an integral part of your online success, wanting your content to feature as high up on page one for all relevant keyword searches.

As well has having an influence on the technical side of things it always plays a part in the personality of your brand, being a great decoding factor on whether or not a customer chooses to obtain your services or not.

The style of the writing must reflect the personality of the business, not being written in an attempt to completely transform the business into something it is not.

Too often we see new designs go live with the branding unrecognisable and although fresh ideas can be very beneficial it is imperative that the essence of your business survives the redesign.

We suggest that you sit down as a company and come up with a list of topics that need to be pressed upon on each and every page, ensuring that you get the message across to visitors.

The amount of content is also crucial, not wanting to overload customers but give them bursts of information in a light-hearted and punchy fashion.

If you would like to make use of our in-house Copywriters and Journalists then drop up a line today.

We mean pure and simple design, not the band (luckily)!

Where we used to have a habit of cramming as much information on the homepage as possible the world has taken a step back, understanding that this approach is anything but enjoyable.

Being bombarded with information in any context is not nice, whether it be a to-do list from your boss or a Christmas list from your children; it really is true what they say – ‘less is more’.

At mobo we are advocators of the clean look, wanting visitors to feel enlightened and intrigued when landing on any of our pages. Providing snippets of relevant information in a well thought out format allows people to want to read on, intrigued to learn more about what the site is marketing.

The minimalist approach is also a lot more user friendly, permitting visitors to navigate themselves around the site with great ease, kicking back without being intellectually challenged by the multi-layered, messy website that faces them.

Stripping things down to its fundamental elements, colours, shapes and textures is a lot more pleasant on the eye as well as the mind, encouraging people to spend more time on the site and explore multiple pages.

At mobo we tend to follow the three rules of minimalist web design, which are balance, alignment and contrast, ensuring visual perfection across the board.

If you are looking for a web design agency then why not utilise mobo’s skills?

You know what they say about the customer always being right? Well, it is very true. But, to have the chance to experience that you must get amongst your audience in the first place, becoming very active in the promotion of your company.

Where we used to have to rely on newspaper advertising and word of mouth we now have the revolution of marketing, social media.

In a recent survey it was proven that people take to social media for all sorts of things, especially for advice on services. Treating Facebook as a search engine the average user relies on advice from their virtual friends when purchasing anything.

This is why if you run a business you need to have a presence on Facebook, Twitter as well as Instagram.

However, interacting with customers via this platform is not as easy as simply posting about yourself, selling your services and hoping the leads and enquiries will come flocking, it is another strand to your marketing bow, requiring the same level of strategic planning as all other areas of branding.

Many companies utilise these tools to sculpture their personality, showing their audience, friends and followers what type of ship they run!

From random comments to company updates and pictures, social media smashes down those barriers between consumer and trader, so make the most of it. By running weekly competitions you can show potential customers the consistency that you work to, coming across as a reliable firm that sticks by their word.

So, take it from us and make an account today.

Alternatively, if you would like mobo to handle your social media activity then we can do so, just give us a bell and we can have a chin wag about it all!

Content style is definitely worth thinking about carefully and if you are implementing a redesign on your site, being the perfect opportunity for a content overhaul.

When making a content plan (which is very important) you must keep your target market in mind, putting yourself in their shoes and asking yourself what they would want to read.

Just remember, although you may feel passionate about your industry and the roots of your product/service your customer simply wants to learn what you do and learn it quickly, not feeling bogged down by wordy, intellectual content that they feel uncomfortable with. The last thing you want your website to be is snobby and uninviting. I like to be playful with web content, wanting to make people feel happy by giving them a unique user experience when landing on a site.

Don’t forget, your website is the most important marketing tool, the stream in which all company intrigue should stem from. Although using traditional methods such a print advertising as word-of-mouth nothing comes close to the power a great website poses, with content being a huge part of the formula. Too often do we see company owners wrapped up in what they read about, not considering their customers when creating marketing material.

If you are looking to revive your company image then think carefully and create unique approach to syntax’s, this will modernise company image.

Just remember, content is King!