Shopify Sales Channels

Ecommerce Marketplace vs Ecommerce Aggregator – What’s the difference?

MOBO Media

Ecommerce marketplace and ecommerce aggregator are two different business models that are used to facilitate online shopping and transactions. While they both play a role in the ecommerce industry, they operate in different ways and offer different benefits to consumers and businesses.

An ecommerce marketplace is a platform that allows multiple sellers to offer their products and services to a large number of buyers. The marketplace acts as a mediator between the sellers and the buyers and facilitates the transaction process. Some popular examples of e-commerce marketplaces include Amazon, eBay, and Etsy.

In an ecommerce marketplace, the sellers list their products on the platform and set their own prices. The marketplace charges a fee to the sellers for using its platform and for the services it provides, such as payment processing and customer service. The buyers can browse through the products listed on the platform and make purchases directly from the sellers. The marketplace acts as a middleman and handles the payment process, but the actual transaction takes place between the buyer and the seller.

Ecommerce marketplaces offer a wide range of benefits to both buyers and sellers. For buyers, marketplaces provide a convenient and easy way to shop for a variety of products from different sellers in one place. They also offer a secure payment process and customer service support. For sellers, marketplaces provide a large customer base and the opportunity to reach a wider audience. They also offer a variety of tools and resources to help sellers manage their business and increase their sales.

An ecommerce aggregator, on the other hand, is a platform that collects and displays products and services from multiple sellers and allows buyers to purchase them through a single checkout process. The aggregator acts as a intermediary between the buyers and the sellers and handles the payment process, but the actual transaction takes place between the aggregator and the seller.

Unlike an ecommerce marketplace, an ecommerce aggregator does not allow the sellers to list their products directly on the platform. Instead, the aggregator uses a combination of web scraping and APIs (Application Programming Interfaces) to gather information about the products and services offered by the sellers. The aggregator then displays this information on its platform and allows the buyers to purchase the products through a single checkout process.

Ecommerce aggregators offer a number of benefits to both buyers and sellers. For buyers, aggregators provide a convenient and easy way to compare prices and features of products from different sellers in one place. They also offer a secure payment process and customer service support. For sellers, aggregators provide the opportunity to reach a wider audience and increase their sales without the need to invest in marketing or maintain a separate ecommerce website.

In conclusion, ecommerce marketplaces and ecommerce aggregators are two different business models that facilitate online shopping and transactions. While both models offer benefits to buyers and sellers, they operate in different ways and serve different purposes. Ecommerce marketplaces allow sellers to list their products directly on the platform and facilitate transactions between the buyers and the sellers, while e-commerce aggregators collect and display products from multiple sellers and facilitate transactions between the buyers and the aggregator.

More great articles

UI and UX

The Importance of Good UI and UX and how it impacts SEO

User interface (UI) and user experience (UX) are critical components of any digital product. They play a vital role in…

Read Story

THE PROS AND CONS OF TEMPLATE WEBSITES

Here at Mobo we are a full suite digital marketing agency, offering everything from brochure website design to full web and…

Read Story

MOBO’S TEN COMMANDMENTS

With our Content Editor having the surname Moses it made sense to us to produce a set of company commandments,…

Read Story
Arrow-up