This week, we’ve received the exciting news that one of our top clients, mobile hair and beauty booking platform Glamdeva, has appointed a new CEO – part of a multi-pronged approach that will see their operations double throughout 2022.
Since its launch in 2019 Glamdeva has grown to become one of the market leaders, fostering a dedicated community of users and hair and beauty specialists across the UK. The way it works is simple: customers seeking treatments log on to the platform and enter their requirements, and in just a few clicks they’ll be connected with a choice of professionals in their local area.
At the same time, Glamdeva offers a fantastic opportunity for hairstylists and MUA’s to expand their customer base and develop their businesses. Once they’ve been approved, they’ll gain access to a cloud-based system that gives them total control over the booking process.
Over the years, this approach has proved to be a winning formula, attracting hundreds of talented artists and beauty-savvy users. But the team hopes that 2022 will be their best year yet – thanks in part to Louise Santaana, Glamdeva’s new CEO.
Previously employed as the Head of Private Banking and Lending at Lloyds Banking Group, Louise is looking forward to bringing her knowledge of high-growth business development to Glamdeva.
“This is such an exciting time for Glamdeva, with the technology firmly established, a growing number of users and stylists/artists wanting to join our community. 2022 is going to be the year we scale,” explained Louise.
Under Louise’s leadership, Glamdeva will benefit from an all-new advertising and marketing approach, as well as the potential for external funding. The goal, we’re told, is to build on their existing loyal customer base and take the platform to dizzying new heights.
But it’s not just behind the scenes that things are getting bigger for Glamdeva. In 2022 they’ll also be expanding their offering as well, adding nail and brow services along with a wide range of aesthetic treatments. At MOBO, we’re really excited to see what comes next for Glamdeva.
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