Many companies want position 1 in Google, the idea being that the number 1 spot will drive lots of traffic; but how true is that? Is it company ego, the kudos of being top dog, or are there real benefits to being listed as number 1 for a particular keyword?
Chitika, an independent analytics company, recently conducted research on clicks vs. positioning in search engines, and the results make interesting reading.
The difference between position 2 and 1 on average can result in DOUBLE search click through’s for a specfic search term. This could represent an increase (usually) of 50% in your traffic for that ONE keyword. Of course, no one can guarantee number 1 positions, but ideally that is the spot to aim for. A lot depends on your site – fresh content, links and having the right company working for you (that is where we come in.)
Chikita also states with their analysis what we have always surmised, “The biggest jump, percentage-wise, is from the top of page 2 to the bottom of page 1. Going from the 11thspot to 10th sees a 143% jump in traffic.” So being listed on page 1 has a massive impact. In fact every position you rise higher has a higher click through rate once you are on page 1.
“As you go up the top page, the raw jumps get bigger and bigger, culminating in that desired top position.” – which is the type of activity and movement any business will want to see.
So, if you are page 1 – positioning will have an impact for you, and improvement through structured and professional search optimisation will have a direct impact on your business. Whether you are a service or ecommerce business, more traffic is essential, to not only survive but to thrive.
Remember, keyword research is critical. Getting the right terms is part of the initial analysis and a professional SEO company will run detailed research to enable you to make an informed decision about where you want to focus your efforts.
If you now cannot wait to get started on seeing how to make these improvements then contact Vertical Leap now for your FREE analysis to see how we can help your business meet its goals in 2011.
Source: Eleanore Bain, Vertical Leap.