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MOBO Client Signum Health Wins Digital Start-Up of the Year Award

Here at MOBO, we enjoy nothing more than helping great businesses flourish online, proud to be working with all types of brands operating in an eclectic range of sectors and industries.

Just this week, one of our highly-valued clients, Signum Health, was celebrated on a national scale, becoming the recipient of a Wales Start-up Award. 

Signum Health utilises Artificial Intelligence and cloud technology to enable health professionals to electronically diagnose patients and connect them with a variety of health, social care and well-being providers. 

Reigning supreme in the ‘Digital Start-Up of the Year’ category, the business’ Founder and CEO, Victoria Norman, was inevitably pleased with the judges’ decision. 

‘The past 18 months have marked defining times for Signum Health. From welcoming our new Chairman, Professor Stephen Smith FMedSci, to securing further funding to continue the work we are doing, our ambition to change and improve the world of health and social care is well underway!’ 

‘Winning this award is simply the icing on the cake! We would like to thank the judges for naming us as Digital Start-up of the Year, we are truly honoured’ she said. 

This is the fourth year for the Wales Start-Up Awards, with the ceremony recognising innovative businesses and entrepreneurs mapping the way for the Welsh start-up scene. 

The awards’ co-founder Liz Brookes, managing director at Grapevine Events Management, said:

“The awards have shown us yet again the importance of the start-up sector to the Welsh economy. Wales is home to a wealth of entrepreneurial, talented businesses who have made a significant impact, not just within the sectors of which they operate, but also across the local, national and in some instances the global economy.

2019 is proving to be a great year for the Caerphilly-based brand, having also won Best Application of Tech at the final of the ESTnet Wales Technology Awards.

For more information on Signum Health and to take a look at the brand and website the MOBO team created for them, make your way over to their website.

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Web Design: What Can a Professional Web Designer Do That I Can’t?

Before fully understanding why it’s a good idea to hire a professional to design your web page, we need to first see the value of having a website in the first place. Let’s start with a little history:

Back not too many years ago, if you had a product to sell, you would open up a shop on an easy-to-access road and establish a phone number in the phone book or Yellow Pages along with a street address where customers would come to buy what you had to sell. Today, if you have a product or service to sell, the process is actually quite similar only now instead of a physical storefront, you need to make yourself noticed online which gets your name to more than just Main Street in your local town. In essence, you are opening up a shop for the whole world to see with the potential of doing business with customers from around the globe.

It really didn’t take that many years before people were developing technology, and users were exploring what the internet has to offer. In today’s business world, the statistics reveal that more and more internet users around the world research products online before deciding whether or not to buy these products. If you don’t have an online presence, your company is going to get overlooked. If you want customers to do business with, you need a website for them to visit.

At this point, you may be asking, “OK, so I need a website. But, why can’t I just set one up myself and be done with it? What can a professional web designer do that I can’t?” Well, you may just be surprised!

A professional web developer knows how to make you look good. Don’t disregard the importance of a first impression. If a potential customer stumbles across your site and isn’t impressed, he or she will most likely move onto another one that captures their attention. If your website isn’t making a good first impression, it may actually end up costing you money by lost sales. A professional web developer, on the other hand, will know the current trends of the industry and online marketing to make you look good and stand out, or to get you noticed in the search engines in the first place so customers find you.

Once the customer is drawn into your site, you want to hold their interest long enough for them to follow through with a sale. Afterwards, you will want to provide them with the utmost in customer service so they will return and tell their friends. If your website is out of date or difficult to maneuver, this isn’t going to happen.

Finally, in today’s online world, potential customers are opting to browse the web on their smartphones or tablets more often which means that even if you managed to set up a decent DIY website and capture the attention of a decent customer base, you’re going to need to streamline your site now to make it mobile compatible. This takes some know-how from the web development standpoint which a professional will be able to easily accomplish to save you time, and in the long run, make you money with increased visits to your site that end with a sale, and hopefully, lifetime customers.

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WHAT SHOULD BE THE KEY SIGNIFIER OF MY SITE?

Anything can be a sign as long as someone interprets it as ‘signifying’, especially when presenting images on the web.

If your logo incorporates a UK map or a spanner then a sophisticated audience will know that company number one is a UK based organisation and number two is a mechanical firm.

Highlighting this to the customer immediately is what your web design company needs to do, crafting a site that does all the talking for you.

Too often do we see companies that are wrapped up on their own business, forgetting that Joe Blogs does not know what they are in reach of.

When having a new design carried out on your website it is worth taking a step back from the project and putting on the hat of the uninformed consumer, someone who has no idea of the wonders your company can achieve.

Where many choose to blow up fonts to ensure the messages they intend to share it focused upon others choose to spread their message visually, using clean images, shapes and colour codes.

The human brain holds an immense ability to read signs, ‘semiotics’ as it is formally known to the boffins.

As designers mobo rely on that intelligence, creating visual displays that speak to the consumer on a number of different levels.

So, whatever you intended message, we at mobo can display it visually on your website.

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SHOULD YOU JUST KEEP ‘HODLING’ YOUR BITCOIN?

THE BLOCK CHAIN, ICO’S AND DIGITAL WALLETS. WHAT DOES IT ALL MEAN?

Unless you’ve been living under a rock for the last few years, we’re betting that you’ll be at least vaguely aware of the ongoing financial rollercoaster that is cryptocurrency. And as we look forward to 2018, it’s likely to be another exciting time for amateur investors and economists alike.

Over the last 12 months, currencies like bitcoin, Ethereum and litecoin have all skyrocketed in value. But here at MOBO HQ, we’re still on the fence. Should we all be selling up everything and investing in digital currency, or is it wise to exercise a little caution? According to some experts, 2018 will be the year in which cryptocurrency finally enters the mainstream. With bitcoin and the others set to become the biggest international currency by market capitalisation, it’s predicted that central banks will be scrabbling to fill their coffers with an entirely new form of investment. In fact, some have gone so far as to claim that cryptocurrency will become one of the future’s most important financial reserves – a sort of digital gold, if you will.

But will cryptocurrency in 2018 really live up to the hype? At the moment, one bitcoin is worth an almost record high of £13, 925 – a far cry from its initial value, where one pound could buy several bitcoins. Furthermore, some believe that the currency’s legitimisation by central banks could drive its value up even further. However, on the other side of the coin are critics who claim that the bubble is about to burst – and that investors could see their precious bitcoins becoming almost worthless overnight.

For some, these concerns have led them to invest in other, more obscure, cryptocurrencies, where the stakes are lower but the potential to make big bucks still lies temptingly on the horizon. For what it’s worth, this is where our pocket money will be going in 2018 – smart, low cost cryptocurrencies with an open source element and the potential to become the next big thing. And with prices starting at just 10 pence a piece, you don’t need to be a financial whizzkid in order to try your hand at some savvy investing. So here’s to a richer new year, without the nail-biting tension of big money investment.

Image from Brainless Tales.

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THINGS TO DO AT MOBO WHEN THE INTERNET IS DOWN

So if you haven’t guessed from the title, today at Mobo the internet went down which made working today quite difficult. Below are some things we did during those hours.

1. Play eyespy…

This game lasted approximately 1 minute.

2. Phone Virgin Media customer service.

We ended up calling them twice because as the woman on the phone said she can see the problem the line disconnected…how ironic.

3. Check your oil filter.

Because it’s always good to check things.

4. Make a cup of tea

And patiently wait for a miracle.

5. Talk.

Use that time to bond with your colleagues, even though you see them almost every day.

6. Sit in silence.

And contemplate your life choices.

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DESIGNING FOR A TARGET AUDIENCE

The world of design, while it may seem like fun and games, doodling and playing about on a computer there is a lot more than what meets the eye. For some of us, designing is as natural as breathing, however for others it can take a bit of work. This is usually the case when it comes to designing for a particular target audience. Especially when it’s not one you’re familiar with.

Contrary to popular belief, design isn’t just making things look pretty but it’s a well planned and thought out process that requires a lot of trial and effort to get right.

DEFINE

The first step is always to define who the target market are, because you can’t give people what they want if you don’t know who they are. It’s essential to research the demographics of the audience you are targeting. Everything from age, gender and income can effect how well your design conveys the message you want to put across.

TRIAL AND ERROR

Often, there is a lot of trial and error when it comes to designing and while it can really test your patience, we all have to start somewhere. Once you determine what colour schemes you want to use and you have your typography more or less sorted a chain reaction occurs and your vision becomes a lot clearer.

NON-BIASED

As a designer you always need to keep your target audience in mind. While it may not be a design you’re drawn too, your target audience may love it. Always use the research you’ve found when it comes to creating your designs to get the best impact. While some people may say the best way to design for your target audience would be to remove your bias as a designer from the equation, we say the opposite! You are a designer for a reason and while you are creating with a target market in mind, it’s your creativity that will master the execution.

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MAKING THE UK PARLIAMENT’S VISUAL IDENTITY FIT FOR A DIGITAL FUTURE

One of the most iconic institutions in the UK, and perhaps even the world, the UK parliament (previously known as Houses of Parliament), has launched a new visual identity. The project, led by London-based design agency SomeOne, intends to further unify the previously disparate identities of the House of Commons and the House of Lords. The identity, the studio says, “is digitally-led and is supported by multiple application grids and flexible colour systems”.

“Parliament should be there for the people. If the people can’t see that, there’s a crucial issue there. So we want to rebrand parliament to show it’s there for you, and not for the government.”

The project was assigned to SomeOne in late 2016. SomeOne held meetings and consultations with the administrative staff of the House of Commons and House of Lords throughout the design process. It was quickly identified the main issue was the digital application of the brand. Multiple design concepts were shown to the parliamentary managers, who selected the final brand identity.

The new logo includes a refined version of the previous crowned portcullis – a heavy, medieval-style, grated gate – symbol, alongside the new name set in sans-serif typeface National to the right of the symbol. The typeface was designed by type foundry Klim.

“The new visual identity has been designed to provide the consistency and coherence that was previously lacking, and enable faster, clearer visual communication, primarily across digital platforms,” says Simon Manchipp, co-founder at SomeOne.