DESIGNING FOR A TARGET AUDIENCE
The world of design, while it may seem like fun and games, doodling and playing about on a computer there is a lot more than what meets the eye. For some of us, designing is as natural as breathing, however for others it can take a bit of work. This is usually the case when it comes to designing for a particular target audience. Especially when it’s not one you’re familiar with.
Contrary to popular belief, design isn’t just making things look pretty but it’s a well planned and thought out process that requires a lot of trial and effort to get right.
The first step is always to define who the target market are, because you can’t give people what they want if you don’t know who they are. It’s essential to research the demographics of the audience you are targeting. Everything from age, gender and income can effect how well your design conveys the message you want to put across.
TRIAL AND ERROR
Often, there is a lot of trial and error when it comes to designing and while it can really test your patience, we all have to start somewhere. Once you determine what colour schemes you want to use and you have your typography more or less sorted a chain reaction occurs and your vision becomes a lot clearer.
As a designer you always need to keep your target audience in mind. While it may not be a design you’re drawn too, your target audience may love it. Always use the research you’ve found when it comes to creating your designs to get the best impact. While some people may say the best way to design for your target audience would be to remove your bias as a designer from the equation, we say the opposite! You are a designer for a reason and while you are creating with a target market in mind, it’s your creativity that will master the execution.