Google have taken a pop at a rival search engine, Microsoft’s Bing, accusing them of cheating by copying their search results.
In reaction, Bing have strongly denied Google’s claims, saying they use “multiple signals and approaches” to compile their search results list and refute any accusations of copying and have instead accused Google of “spy-novelesque stunts.”
However a Google employee has created an online blog explaining how the investigation was conducted. According to the blog, Google engineers input a hundred fake nonsensical search queries and also phoney results. Google claims that within a matter of weeks, Bing were indexing the search queries and false results.
Bing have hit back at Google’s accusations, saying the investigation’s findings do not prove Bing have cheated. Instead the accused search engine says Google’s findings show “we learn from customers who are willing to share data with us” which they argue is the same strategy Google employs while compiling their results.
Instead of showing Bing up as cheats, Google’s alleged evidence may only prove that Bing are capable of picking up on trends quickly by indexing results for the dummy queries as they noted an increase of searches for this topic.
Bing have batted aside Google’s cheating claim calling it a “creative tactic” by a competitor to dent their reputation.