Only 3 months into 2018 and we have so many upcoming projects that we can’t wait to share with you!
We are proud to announce the UK’s most popular wedding car hire website has recently gone under the digital knife and re-emerged with a new look.
This is the first revamp Wedding Car Hire have had since launching back in 2010, so we were flattered when they approached us to revamp their branding!
We made the decision to drop the border from the logo, to give it a more timeless look and reinvent the logo with a different colour scheme while keeping up with the latest trends in design.
VISUALLY APPEALING INTERFACE
A few of the main goals for the new Wedding Car Hire website was to provide users with a more visually appealing interface, easier navigation so you’re able to browse the wedding cars with ease and to make everything more user-friendly for both mobile and desktop versions. The new website gives users a seamless transition from desktop to mobile browsing, and intelligently pulls the latest content from the blog space for users to access quickly and easily.
INSPIRED BY POPULAR WEDDING TRENDS
As a wedding car hire website, a lot of inspiration for the design has been taken from popular wedding trends. From extensive research (aka looking at tonnes of bridal magazines), we discovered many brides who want a fresh, trendy look opt for pink and green hues. For us, it worked perfectly to create a look that’s fun and contemporary, while not being overly feminine. The hardest part of this project was finding a way to reinvent the brand to be more appealing to women while not excluding the male audience.
VINTAGE LOOK AND FEEL
To go with the dusky pink and green colour scheme, we incorporated polaroid style images for each category to give the website a vintage look and feel. It’s a trend that never goes out of use and because it’s such a crowd-pleaser at weddings we thought it would be a fun addition to the website. The small, finishing touches always make the biggest impact!
In addition to aesthetically re-designing the website, we have also refined the product category and menu structure for an enhanced user experience in accessing information relating to the vehicles.
Amongst the new features and design changes, the site contains integrated social media buttons for Facebook, Twitter, and Instagram to foster improved communication with the target audience.
With the new launch, the team at Wedding Car Hire plan to regularly update the website with relevant content, helpful information, articles, blogs and company announcements.
We’ve been working really hard on the new website and we hope you love the revamp as much as we do!
Check out the new website here: www.weddingcarhire.co.uk
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