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TOP TIPS FOR MARKETING YOUR STARTUP ON SOCIAL MEDIA

“MAKE MISTAKES FASTER” – ANDREW GROVE

An effective social media presence can definitely help and encourage lasting relationships with existing and potential clients. By using social media for your start-up business, you are actively going in the right direction for positive customer service, and gaining that all-important feedback which can put your company way ahead of the game. As a startup you should really be researching the best possible social media process for your company, however, there are a few tips that can apply to any start-up company with regards to social media presence and success. So, here are a few of these all important social media tips which we think will help your company grow into what you inspire it to be.

HAVE A STRATEGY BEFORE YOU MAKE CONTENT

Before you start choosing your channels you should think of your goals and objectives for the company, looking at how social media would help achieve those goals. Also it’s a good idea to start thinking of your target audience before you create any social media platforms, and what kind of company you would like to be portrayed as on social media. Can you see your brand going for a no-nonsense, practical approach to social messaging, or would you prefer an easy-going presence?

CHOOSE THE RIGHT SOCIAL NETWORKS

Even though Facebook has over a billion users, if your target market isn’t included in their user base, then it’s probably not the right social network for you. There are more pointers to consider whilst choosing a network than their user base such as, the location of your business, the target age of your audience, and the nature of your brand.

 

SAVE MONEY

Having an open line with your clients and existing clients is important. Your response to comments and suggestions is also a service which can have an impact on your budding reputation. It is also a very cost effective solution, as your customer support representative can act as your social media manager and social media profiles don’t cost money to set up.

For more tips and news with regards to web design and the creative industry, take a look at our other blogs today!

blog

WHY BUSINESSES SHOULD DEFINITELY BE BLOGGING

“WRITE A WISE QUOTE AND YOUR NAME LIVES FOREVER” – UNKNOWN

Blogging is one of the most beneficial tools that a business can use to engage with customers and clients. Not only does it add personality to a website/website, but it’s the ultimate way to grow our audience, making sure that you the world knows what you business can do. So, if you aren’t already blogging, it’s probably about time you started. Here are a few reasons why you should use blogging as a marketing tactic.

 

DRIVE MORE CLIENTS TO YOUR WEBSITE

If you want more website views, then blogging is definitely a way you can make that happen. In order to drive any kind of traffic, you should be blogging about topical subjects that impacts your industry and your audience.

Each time you write and submit a blog post onto your website its adds yet another index page. This means there is yet another opportunity for you and your business to appear on search engines. Additionally, it’s a queue to all search engine users that you are active online and ready to connect.

 

TRAFFIC OFTEN CONVERTS TO LEADS

Now that you have traffic coming through your website, you can now begin to convert it into business leads.

Whilst every blog post is adding to the strength of your website, each post is also a huge opportunity to get talking and generate new relationships. The simple way to do this is by adding your contact details to the end of each blog post. This is often named as a ‘lead-generating call-to-action method’.

A way to establish authority

The best blogs are always the ones which answer the most relevant/frequent questions that customers have. By creating content that will target your customer, it will initiate an authoritative and helpful theme, positioning you as a thought leader in their eyes. All customers will appreciate precise and clear answers, but why not make it fun/easy/ and less time consuming in the long run by posting an informative blog on your website?

 

LONG TERM RESULTS

The more leads/reads you have the higher you may rank in a search engine. This will give you beneficial results in the future and enable you to connect further with potential clients. For days, weeks and months you will continue to get traffic leads if you are high on a search engine. This could happen by posting just a couple of short blog posts…easy peasy.

If you are looking for reasons to start a business blog, then the above content should definitely have given you the important points as to why you should start. If you would like to learn more about our copywriting and SEO services here at MOBO, feel free to give us a call!

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TOP TIPS FOR CREATING FLAT DESIGN GRAPHICS

 “FLAT DESIGN, SO HOT RIGHT NOW” – JACOBIM MUGATU

You’ve probably already heard about flat design, as it is one of the main trends in web design for a few years already. This article will primarily focus on this trend, delving into where it came from and what you need to do to keep it clean, vivid and responsive.

A flat design is basically a minimalistic modern style of user interface and graphic design, which ultimately uses a minimum about of elements and excludes complex colours, gradients, highlights and other shiny, shadowed, textured effects. However, flat design isn’t quite as simply as it seems, due to it including numerous features. Overall, flat design helps users to focus on the content without distracting viewers from the visual effects. Plus, it makes interfaces faster and easier to use. Here are a few top tips for designing effective and professional flat design graphics.

 

KEEP IT SIMPLE

Flat design is obviously named for its absence of three-dimensional elements and effects. So, when it comes to flat design, graphic complex objects tend to be very simplified and stylized. Minimalism is a global trend nowadays, and so sharp and neat edges emphasise visually appealing design. Simple forms are more comprehensible and a lot easier to perceive. They really make a design piece look clean, avoiding a busy look whilst ultimately drawing users in.

 

MAKE IT PERFECT

It is necessary to make flat icons and UI elements look as crisp and accurate as possible. This is necessary for both raster and vector graphics. When it comes to Adobe Illustrator, this is a vector graphics program which deals with lines and curves, called vectors, which are drawn mathematically. Whilst Adobe Illustrator wasn’t really a good source for making pixel-perfect graphics, it is now upping its game and becoming a good tool for designers to deal with exactly that.

 

COLOUR ACCENTS AND TRENDS

Apart from shapes, one of the most specific features of flat design is the use of colour. Most colour palettes for flat graphics include basic colours. Absolutely, bright, bold and vibrant colours are paramount for flat design. Depending on what you are depicting, flat design isn’t limited to particular colours. Whether you are using bright candy icons or retro-style objects in a retro palette, colours aren’t limited but should look clean and match.

So, after reading this post are you excited to start digging into the world of flat design? Whilst this process is exciting and challenging, we would recommend that you begin by using a small set of icons. Once you feel comfortable with this technique move on to more complicated illustration or find another field of design that you enjoy.

Image credit: Yuwanda Bagus / Kurzgesagt

 

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3 THINGS USERS WANT TO KNOW SOONER RATHER THAN LATER

LETS JUST GET TO THE POINT

When users go to any website, they are looking for something specific. They might want to buy a product, find information, or even browse random memes. Whatever the reason is, they have a goal in mind. Remembering this, people will only go to websites which give them exactly what they want in the shortest amount of time. They love patterns and search engines which provide what they want, so they absolutely HATE HATE HATE it when they can’t find the “buy this” button for a good thirty-forty seconds.

So, why would you actively decide to hide this most-commonly-looked-for button from users? Why would you make it extremely difficulty for them to get what they are looking for, especially when what they want to do is give you attention, time and more money? If they have to take time out to thoroughly search for this information, then that means that it is hidden, which it really shouldn’t be.

Of course, most people don’t do this on purpose, though it does happen. In the interest of helping other find that they need, and making yourself lots of money, here’s what users are looking for, and why you should grant them the ability to find them sooner rather than later.

 

WHAT IS IT? WHY IS IT?

Many users browse for an idea of what they’re looking for. But a lot of the time, a user is going to land on a product page because a friend has recommended it with a link. In those situations, you really should have some text explaining what the product is and what it does. This may seem obvious, but this text can be a lot less visible and obvious with companies that sell services. You should also stick to non-industry jargon, and just simply say what the product does.

 

HOW MUCH DOES IT COST?

This is a very obvious second step. Let’s say a website looks like it has exactly what you are looking for. You want it, but you don’t know how much it will cost you because…IT ISN’T VISIBLE!

A user should never have to search how much something costs.

Even if you have a company which offers stuffs for free, don’t hide something that you need. Do you need information? Is it a membership cost only? Be up front and people will certainly respect you for that.

 

HOW GOOD IS IT?

After a user has had a look at a cost, they will want to know how good the product/service is. They will most probably do this by browsing through a few of your reviews. So, you should certainly have this visible.

Why not link your site with your social media profiles? Invite prospective customers to become a part of your online community, chat about what they’ve bought and what they think about your product. This will not only keep them happy, but show that you are confident about what you are selling.

The very best web designers always remember that they are also users. Does something bug you whilst online? Don’t do that in your own work. If you have a good product or service, then offering the necessary information in a clear way will only help you sell more of it.

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THE BEST OF CES 2018

It’s that time of year again. While most of the population is working their way through dull fad diets and trying not the break their New Year’s resolutions, over at MOBO Media HQ we’re busy drooling over the latest tech offerings to come out of the International Consumer Electronics Show.
While we weren’t lucky enough to jet across the pond to Las Vegas this year, we’ve been keeping a close eye on what the industry’s biggest names have been bringing to the table. And from fully automated, interconnected homes to self-driving cars, there’s certainly been plenty to get excited about.In the office, we love using Amazon’s Alexa to dim the lights and play our favourite tunes.
So imagine our excitement when we took a peak at ‘Muse’ – a surprisingly affordable system that allows you to add the popular virtual assistant Alexa to your car. In the form of a disk smaller than the palm of your hand, the Muse attaches to your vehicle’s USB socket and responds to a surprisingly specific array of commands. Of course, there are a limited amount of things that you can do in a car – and the Muse is obviously limited in turn. But if you’re searching for a cool, hands free way to adjust the temperature, take notes and choose a playlist from Spotify – all without taking your hands off the wheel – it’s hard to beat at around £50 a piece.
As well as transforming our driving experience, there was some great tech at CES that promises to change the way we watch movies and TV. Our favourite was the LG rollable OLED TV – a 65-inch, 4K screen that conveniently rolls up like a newspaper to fit inside a compact rectangular base. And for added bonus points, its size can be modified – so you can tailor the aspect ratio to suit your preference.
Unsurprisingly, virtual reality was big news at CES this year – and the HTC Vive Pro is our pick of the bunch. Featuring a whopping 78 percent increase in resolution, the headset has been tweaked and updated to provide the ultimate immersive experience. What’s more, there’s also an option to go fully wireless – something that has so far been lacking in many of its competitors’ offerings.
 

Amazingly, that’s only the tip of the iceberg, and CES featured a dizzying array of tech from all around the world. And while 2018 continues to get into its stride, we can’t wait to see which will disappear into obscurity – and which will become essential parts of our everyday lives.

Image Sources:
Muse
LG rollable tv
HTC Vive Pro



Happy wedding couple near decorated car outdoors

ANNOUNCING WEDDING CAR HIRE’S NEWLY REVAMPED WEBSITE

Only 3 months into 2018 and we have so many upcoming projects that we can’t wait to share with you!

We are proud to announce the UK’s most popular wedding car hire website has recently gone under the digital knife and re-emerged with a new look.

This is the first revamp Wedding Car Hire have had since launching back in 2010, so we were flattered when they approached us to revamp their branding!

We made the decision to drop the border from the logo, to give it a more timeless look and reinvent the logo with a different colour scheme while keeping up with the latest trends in design.

VISUALLY APPEALING INTERFACE

A few of the main goals for the new Wedding Car Hire website was to provide users with a more visually appealing interface, easier navigation so you’re able to browse the wedding cars with ease and to make everything more user-friendly for both mobile and desktop versions. The new website gives users a seamless transition from desktop to mobile browsing, and intelligently pulls the latest content from the blog space for users to access quickly and easily.

INSPIRED BY POPULAR WEDDING TRENDS

As a wedding car hire website, a lot of inspiration for the design has been taken from popular wedding trends. From extensive research (aka looking at tonnes of bridal magazines), we discovered many brides who want a fresh, trendy look opt for pink and green hues. For us, it worked perfectly to create a look that’s fun and contemporary, while not being overly feminine. The hardest part of this project was finding a way to reinvent the brand to be more appealing to women while not excluding the male audience.

VINTAGE LOOK AND FEEL

To go with the dusky pink and green colour scheme, we incorporated polaroid style images for each category to give the website a vintage look and feel. It’s a trend that never goes out of use and because it’s such a crowd-pleaser at weddings we thought it would be a fun addition to the website. The small, finishing touches always make the biggest impact!

In addition to aesthetically re-designing the website, we have also refined the product category and menu structure for an enhanced user experience in accessing information relating to the vehicles.

Amongst the new features and design changes, the site contains integrated social media buttons for Facebook, Twitter, and Instagram to foster improved communication with the target audience.

With the new launch, the team at Wedding Car Hire plan to regularly update the website with relevant content, helpful information, articles, blogs and company announcements.

We’ve been working really hard on the new website and we hope you love the revamp as much as we do!

Check out the new website here: www.weddingcarhire.co.uk