With modern searchers now mainly coming to websites through mobile devices Google are making many changes to the way in which they work, having to accommodate to emerging trends in searching. Their algorithms have to adapt to these usage patterns, constantly requiring them to introduce their infamous updates.
Where algorithm updates either come with vague or no warnings at all it seems Google have changed their approach, today releasing a blog to keep us in the loop.
Google’s Webmaster Central Blog states:
‘Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.’
Google will be placing much focus on scalable, adaptable sites that speak to the needs of the modern internet user. Previously Google added ‘mobile-friendly’ labels to mobile browser friendly content, clearly illustrating which sites were geared up to which devices.
With Google’s mission to present the most relevant search results, their algorithms will now optimise results against this ranking factor.
Alterations in Applications
For many searches the most relevant result is found in app content. Starting today Google will to use information from indexed apps as a factor in ranking. However, this is only for signed-in users who have the app installed.
‘Starting today, we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed. As a result, we may now surface content from indexed apps more prominently in search.’
How will MOBO react?
Although we have always built responsive sites that are mobile-friendly we will make this even more of a focus during the coming months, making our mark in a time that many techies are calling ‘Mobilegeddon’.
Alex, Director at MOBO says:
‘Where we have always designed for mobile first anyway, we are now seeing a demand for mobile-friendly sites getting greater and greater with many of our customers eager to get amongst the generation of mobile searchers. We are also taking enquiries for mobile-only sites, with many companies only wanting to be shown for mobile searches.’
Need a mobile-friendly site?
If you are in need of a mobile-friendly website then contact MOBO Media today and speak with an expert designer.