Video content is popular online, and it’s not just on YouTube, Vimeo, or Twitch for gamers. It’s a great tool to use for your social media marketing strategy. Statistics indicate that almost every online shopper will admit that watching a product video helped them in making their final decision to buy.
It is estimated that more than 5 billion videos are viewed on YouTube, with Snapchat reporting 10 billion videos every day. Facebook and Twitter are gaining grounds with video as well, with an estimated 500 million viewers on Facebook videos and the majority of Twittr users who claim they watch Twitter videos. That’s a lot of potential customers to tap into for your products or services as well.
So, how can you effectively use video in your online marketing, and how do you begin with online video?
Start by tapping into what’s already available for you to easily and quickly use. All it takes is a webcam, GoPro or cell phone camera that allows for capturing video footage. If you have a Twitter account or Facebook page for your business, use video on Twitter or Facebook Live regularly. Set up live seminars or brief video informational sessions about your product or related topics of interest to your viewers. Online giveaways or parties where freebies are awarded are also very well liked and may even draw in a crowd that doesn’t know about your company. On Instagram, use the Stories which allow you to post a short video clip that remains viewable for a day but entices plenty of viewers in that brief time. Snapchat is another great way to share short video footage that draws in the viewer to watch it before it’s gone.
How long should my video be?
Depending on which social media platform you choose, your video length is going to be determined. Each platform has its own set of rules and expectations from those who use it. For instance, if you have a longer video, say one to two minutes in length, it’s more likely to be viewed all of the way through on YouTube or even Facebook. Whereas Twitter viewers prefer videos less than a minute, and Instagram users like it shorter still, averaging 30 second videos to be the choice there.
What should you share in a video to boost your brand for marketing?
Don’t be afraid to try out a variety of videos until settling on what works best. It’s best to include content that your viewers are wanting to see, so before you start to record, do a little research to discover what to video. Make sure your videos include quality content that helps them in some way, even if it simply makes them smile, make it memorable, and always give a call to action, or clarify what is the next step you want them to take following their watching the video. Don’t ever be afraid to try out new tactics to capture the attention of viewers, and be consistent in viewing times so potential viewers know when to expect new content.