Micro-blogging social network site Twitter has revealed plans to introduce advertising to the personal timelines of its members.
The adverts will be marked as “promoted” in order to easily distinguish these ads from other tweets. The kind of adverts which appear on each individual’s timeline will be tailored to their likes and dislikes according to the information they give on Twitter.
The micro-blogging website was set up three years ago and now boasts 25 million members worldwide. Until the introduction of promotional tweets, the site was unable to make any money from the social network.
The move will allow advertisers and internet marketing companies to connect to a massive audience worldwide. The strategy of tailoring ads to users’ interests will ensure advertisers target the people who will be most interested in the product advertised.
Previously, advertising on Twitter only appeared in the search results.
As well allowing paid-for ads to appear on user’s tweet streams, in the future Twitter plans to offering advertising space on the main pages of Twitter members. As with the other ads, these will be geared towards the interests of that particular member according to the information they share on the micro-blogging website.
Twitter is currently experimenting with the new advertising system as it attempts to find the right times, and types of ad to display to its users. The paid-for adverts will only be available to view by those members who have installed HootSuite.
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