A soon to be released report has found that more than half of the adult population in America now has a profile on the popular social networking website, Facebook.
The year on year growth has been truly staggering, with just 8% of Americans having a Facebook page in 2008, however that number has jumped by 43% in just three years to a whopping 51%.
The statistics come from the study, Dial 2011: Navigating Digital Platforms by Arbitron and Edison Research, which is due to be officially published next month. The report will shed some light on the reasons behind the phenomenal growth and rise in popularity of Facebook, and will especially focus upon how the social network has found favour amongst the 35 year old + age group in recent times.
Another area the study will look into is the frequency of which members use their accounts, and also the rise in use of Facebook on mobile phones and how this has affected usage figures.
The statistics have been collected using a relatively small sample size of just 2,020 Americans aged over 12 years of age. Worldwide, Facebook now boasts almost 600 million users.
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