When presented with briefs from clients (customer requests, not underpants), we are eager to celebrate the power of UX to them, with user experience having a knock-on affect on the way visitors connect and interact with your site. In this article we aim to explain why investing in UX is crucial for your business and how we at MOBO can assist with your marketing efforts through UX design.
A design focus
In recent times many have uncovered the importance of UX design, investing in development and research across all industries. When thinking that a website is nothing more than a marketing portal you will understand how important it is to retain traffic, seeing visitors enjoy themselves when online.
Creating character through design is something that Alex of MOBO has vast experience in.
‘We like to get pretty creative when it comes to enhancing website user experience, using moving image, infographics and plugins to give the user something different.’
‘The truth is that it is a great time to be a consumer, with so many sites within our reach. It is the job of web designers and developers to ensure they stand out, attracting users on a professional and emotional level.’
UX Passion, the UX guru draws on data to spread the word of UX importance:
‘When experiencing your product leaves the user with a foul taste in their mouth, they will quickly take their business elsewhere. 90% of users reported they stopped using an app due to poor performance, and 86% deleted or uninstalled an app as a result of encountering problems with it’s functionality or design. Meanwhile, studies show that 86% of users believe an exceptional customer experience is worth paying extra.’
With this data in mind we can clearly see the direct impact UX design has on profit; with playful, informative and visual elements all combining to make a unified, market-leading design.
If you are interested in rolling out a new website design then contact Mobo today and speak with a member of the development team. They will talk you through the whole planning and execution process, arriving at a bespoke design to entice your users.
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