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Web Design

Responsive web design

Web Design: What Can a Professional Web Designer Do That I Can’t?

Before fully understanding why it’s a good idea to hire a professional to design your web page, we need to first see the value of having a website in the first place. Let’s start with a little history:

Back not too many years ago, if you had a product to sell, you would open up a shop on an easy-to-access road and establish a phone number in the phone book or Yellow Pages along with a street address where customers would come to buy what you had to sell. Today, if you have a product or service to sell, the process is actually quite similar only now instead of a physical storefront, you need to make yourself noticed online which gets your name to more than just Main Street in your local town. In essence, you are opening up a shop for the whole world to see with the potential of doing business with customers from around the globe.

It really didn’t take that many years before people were developing technology, and users were exploring what the internet has to offer. In today’s business world, the statistics reveal that more and more internet users around the world research products online before deciding whether or not to buy these products. If you don’t have an online presence, your company is going to get overlooked. If you want customers to do business with, you need a website for them to visit.

At this point, you may be asking, “OK, so I need a website. But, why can’t I just set one up myself and be done with it? What can a professional web designer do that I can’t?” Well, you may just be surprised!

A professional web developer knows how to make you look good. Don’t disregard the importance of a first impression. If a potential customer stumbles across your site and isn’t impressed, he or she will most likely move onto another one that captures their attention. If your website isn’t making a good first impression, it may actually end up costing you money by lost sales. A professional web developer, on the other hand, will know the current trends of the industry and online marketing to make you look good and stand out, or to get you noticed in the search engines in the first place so customers find you.

Once the customer is drawn into your site, you want to hold their interest long enough for them to follow through with a sale. Afterwards, you will want to provide them with the utmost in customer service so they will return and tell their friends. If your website is out of date or difficult to maneuver, this isn’t going to happen.

Finally, in today’s online world, potential customers are opting to browse the web on their smartphones or tablets more often which means that even if you managed to set up a decent DIY website and capture the attention of a decent customer base, you’re going to need to streamline your site now to make it mobile compatible. This takes some know-how from the web development standpoint which a professional will be able to easily accomplish to save you time, and in the long run, make you money with increased visits to your site that end with a sale, and hopefully, lifetime customers.

Coach Broker

Coach hire company, Coach Broker revamps website

The UK’s leading coach hire provider, Coach Broker, has this week unveiled their brand new website. The coach hire provider’s main site has undergone a complete revamp with a new design and page layout, new sections added along with a fresh logo design. As an internet based company, it’s essential that the company’s main website is easy to navigate and conveys a professional image from the outset, which was something the site’s makeover has achieved.

Coach Broker has enlisted a team of search engine optimisation (SEO) specialist to work on the new website using the very latest techniques including strategies, quality content and strategically placed meta-tags in coding so as ensure the site performs well whilst competing with industry websites.

A range of high-quality images of coaches and minibuses within the Coach Broker fleet are displayed on the new site along with several video clips to showcase the vehicles in action. The aim is to create a website which is highly informative so as to provide visitors to the site with all the details they could possibly need about the services offered by Coach Broker.

Take a look at the brand new state of the art site now to see the newly designed website for yourself by clicking the following link coachbroker.uk

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Responsive Web Design: Why does it matter?

What is responsive web design, and why does it matter?

In a nutshell, your website needs to be usable on a smartphone without the need of creating a separate app, which means it needs to have text that is readable without zooming in, use adequate space for tapping targets, and have no horizontal scrolling. All of this is part of a responsive design.

Why does it matter? Since the introduction of smartphones, usage has skyrocketed to a point where more and more people are accessing the web through their phones as opposed to a PC. Remember not too many years ago when you tried to access a website on your cell phone, and the best you could see was a shrunken, clunky version of the desktop site, often trying to run Flash on an iPhone? The experience was frustrating to say the least, leaving websites that were not prepared to fit nicely on smaller screens to begin to see their search engine rankings decline.

Back up a bit to understand that the way websites used to account for the differences in viewing screen sizes was to create two separate sites. Along came responsive design to streamline this process and made it possible to create one single site that would change to accommodate whatever size of a device the user chose to view it on.

Then came responsive design. Responsive web design is the term used to define how a website is designed in a way that changes the layout to fit the user’s screen resolution. A fully responsive web page will adjust to be viewed on whatever screen the user chooses to access it. It has what is called a fluid and flexible layout that adjusts itself depending on the size of the screen it is being viewed on. The result is a consistent and more pleasant, or optimized, browsing experience. It will also boost your search engine rankings as a mobile-friendly site, which ultimately means more business for you with customers driven to your site from customers who are pleased to stick around.

Find out how responsive your website is by taking this Google Mobile-Friendly Test!

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WHEN TO REDESIGN YOUR WEBSITE

Here at MOBO we understand that change can be pretty daunting, especially when it comes to something so important such as your business website. As the frontman (or woman) of your company, people are often hesitant to make changes, either wary they will harm the branding style or simply not thinking changes need to be made. It is safe to say that we have worked with many types of clients with all types of attitudes towards when a redesign should be rolled out, advising clients inline with modern design and user behaviour.

If you are in two minds as to whether you need to redesign your company website, here are a few indicators that could help.

IS YOUR SITE MOBILE FRIENDLY?

With over 80% of internet users now using mobile devices, you need to make sure your website can be viewed on a wide variety of screens, ensuring you are connecting and promoting to as many people as possible. Here at MOBO we now work with a ‘mobile-first’ policy, understanding how far mobile search has come over the past few years.

CAN YOU IMPROVE USABILITY?

Modern design has a direct impact on ranking, acting a signal that users either relate to or don’t. If your site is dated, with big reams of content that nobody wants to read, it is probably time for a refresh.  By rolling out a clear design with more precise content, you will get better user number as well as conversion rates, solving a whole set of problems when it comes to digital marketing!

ADDING A FUNCTIONALITY?

If you wish to add a blog section, gallery, e-commerce, or any other feature or tool, a redesign is most probably your best bet, making sure there are no creative crossovers. Web design is certainly proving the value of the phrase ‘too many cooks spoil the broth’.

WANT TO SHAKE THINGS UP?

Whether you are a relatively new company or an established firm, sometimes it is good to simply shake things up. With new websites gaining a lot of traction, with competitors and customers wanting to see what you have achieved, a redesign is great for companies who have gotten a little stale when it comes to digital marketing efforts.

If you are considering a website redesign, contact one of the MOBO designers today and receive a free quotation.

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TOP REASONS TO INVEST IN RESPONSIVE WEB DESIGN

When Google launched their mobile friendly algorithm on 21 April 2015, the buzzword right across the internet was ‘responsive web design’. From SEO experts to Google themselves, and just about every digital marketing or website design blog, magazine and website, it was quite clear that opting for a responsive website design was the latest trend in the digital sphere. Two years on, opting for a responsive web design is more important than ever, and in this blog post we will aim to tell you why.

responsive web design is website which will automatically adjust and render correctly to the size of your screen, regardless of which platform or device you’re viewing it from. So whether that’s a mobile, a tablet, a laptop or a desktop, the website will automatically adjust to fit the screen and offer a seamless user experience for your customers.

SEO BENEFITS

Not only do you need a responsive design so that the customer journey is seamless regardless of device, but opting for a responsive website design is also essential for a number of reasons. First and foremost, Google stated that “users will find it easier to get relevant, high quality search results that are optimised for their devices”, meaning they will look more favourably on websites which cater for mobile users. That means that your organic rankings could improve with a properly responsive website design, which will consequently improve your organic conversion or sales rate, which is always the end goal!

GET SHARING

Responsive web design also makes it infinitely easier for your users  to share your content, meaning that your blog posts or articles will always render and read correctly regardless of which device a user is viewing it from.

In addition to this, opting for a responsive website design will ensure that you minimise your design costs in the long run. You won’t need a separate web design for mobile, a separate SEO strategy for your mobile site to target more local search terms (which are infinitely more popular for mobile searches), you won’t have two separate websites to develop and maintain and you won’t have two sets of website fees to pay!

Not only will it benefit you financially in the long run, but it will help to create a more cohesive and consistent brand presence across the internet. It will help improve your organic rankings for local searches on mobile and thanks to the increased number of sales being made on mobile year upon year, it’s more than likely that you will increase your conversion rate too.

RECEIVE A QUOTE FOR RESPONSIVE WEB DESIGN

If you would like to learn more about responsive websites, contact us at MOBO today and allow one of our designers to assist.

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TOP WEB DESIGN TRENDS OF 2017

With 2016 well and truly over, it is time for the designers, developers and digital marketers out there to start thinking about 2017, with creative trends expected to shift dramatically over the course of the next year. Here at Mobo we go to great lengths to stay at the helm of design trends, only building forward-thinking websites that best celebrate our client’s online.

It is no secret that the online space is constantly evolving and maturing, with designers around the globe having the progress innovation with every creation. With that in mind we at Mobo have created a run down of the most important industry changes creatives need to prepare for.

Mobile-first approach

While we understand the need for responsive design, 2017 will place more focus on mobile design that ever before. Labelled ‘mobile-first’ this trend will stand the ultimate test of time, with more and more users accessing web pages on smartphones and tablets.

With smaller screens, the way web designers build sites will no doubt change, with core content and message of the site needing to be relayed quickly, with less words. Cutting out all that mumbo jumbo that traditionally clogs up pages, designs of homepage in particular will be cleaned up, with the use of white space and minimal use of icons expected to fill the web.

The decline of stock imagery

Websites such as Shutterstock and Pexels have for years assisted creative agencies in their imagery needs. However, due to overuse, that stock image feel is becoming a little conventional, with companies opting for the more homegrown, realistic view. Achieved through photography mainly, 2017 is set to open up a whole world of raw imagery, and we at Purple Buffalo cannot wait to get involved!

Outlandish colours

Most websites of the past decade have worked with two colours and two fonts, with all branding materials following suit. With designers wanting to impress all, the trend has been to create images that are digestible, not intellectually challenging or encourage a negative response. According to sources, outlandish colours will take a front seat in 2017, with luminous yellows, incredible lime greens and two-tones all making an appearance.

As a way to encourage brand recognition, these ambitious colours work well in capturing the attention of the user. However, it is not just our marketing styles that have encouraged an influx of rich colours. Due to advancements in screens and monitors, the web can transfer and deliver a bigger range of colours than ever before, seeing web designers’ colour pallets getting bigger and better with each year that passes.

Bold typography

As big believers in the power of content, we understand the need to dress important information up, with typography giving our designers the ability to do just that. As a powerful visual medium, typography can cement personality, evoke emotion as set a tone in which the rest of the design follows, making it an integral piece of the web design puzzle.

In 2017, we are expecting to see bigger, bolder typography, with the daring nature of the modern designer making the web a very exciting place of late.

Scrolling and parallax

As you will have seen from many of the Purple Buffalo designs, we are huge fans of the parallax style, believing it to take the users on a great journey.

In a recent article entitled ‘what is next for digital design?’ the writer praises scrolling and parallax designs for their versatility.

‘Scrolling is a versatile mechanic which (when executed well) can work great with all varieties of content delivery. It works with video based content, where large full screen videos play and pause as the user scrolls, as well as static content, which can animate, move, or change depending on the users in’.

While not a new feature to the space, scrolling and parallax sites are allegedly to dominate web design next year. Providing a more creative fashion to deliver content and imagery to the user, the dated view of keeping certain content ‘above the fold’ is well and truly a thing of the past.

If you are interested in learning more about web design options available to you, contact us at Mobo today.

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THE PROS AND CONS OF TEMPLATE WEBSITES

Here at Mobo we are a full suite digital marketing agency, offering everything from brochure website design to full web and system development. Catering to such a variety of requests, we have over the years defined what services work and what do not work for certain businesses, offering a bespoke service to all that enter our design studio here in Cardiff. Having been designing websites for many years, one of the most frequently asked questions we are faced with is ‘template or custom design?’, with many entrepreneurs eager to learn the pros and cons of each.

If you employ this query, we hope this blog helps!

PROS

The truth is, many aspects play a part in our decision to invest in template designs, with many feeling that utilising ready-made structures to be a simpler, stress-free avenue to go down. While this does offer some truth, a custom design can also have this impact, again, reiterating our point that much thought has to go into your website before any type of design is even drafted. However, if you are eager to roll with a template design, here are the pros.

PROS

Fast – Offering a skeleton that coders can work with, using a template means your design will be live pretty quickly, removing those days spent building pages and toying with different layouts.

Cost effective –  Again, not requiring as much time from a design team, a template design can work out a lot cheaper in some instances, proving to be a great option for websites for startups and businesses on a budget.

User-friendly  – Built with simplicity in mind, a template will be designed with inbound and SEO as a priority, helping your site enjoy a healthy ranking form the offset.

CONS

While boasting a variety of pros, there are also some cons to using template designs, ones that we at Purple Buffalo have explored below:

You cannot be too picky – One of the issues with templates is that what you see is what you get, with very little room for changing and swapping. While thought to be their beauty by some, others dislike the inability for input.

You may have to get flexible with your branding – If you have custom branding it is important that you find a template that will give way to your creativity. Well-designed ones will have built-in flexibility to adapt to your brand, but flexibility will still be limited when set against custom-made options.

Changes can be a difficulty – Although your template design may be perfect for your first year in business, as company grows and focuses shift, you may want to change things up. Here is where some businesses face difficulties with their website.

For more information on web design, contact us at Mobo today and allow a member of the team to provide a free, no obligation quote.

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THE PROS AND CONS OF TEMPLATE WEBSITES

Here at Mobo we are a full suite digital marketing agency, offering everything from brochure website design to full web and system development. Catering to such a variety of requests, we have over the years defined what services work and what do not work for certain businesses, offering a bespoke service to all that enter our design studio here in Cardiff. Having been designing websites for many years, one of the most frequently asked questions we are faced with is ‘template or custom design?’, with many entrepreneurs eager to learn the pros and cons of each.

If you employ this query, we hope this blog helps!

PROS

The truth is, many aspects play a part in our decision to invest in template designs, with many feeling that utilising ready-made structures to be a simpler, stress-free avenue to go down. While this does offer some truth, a custom design can also have this impact, again, reiterating our point that much thought has to go into your website before any type of design is even drafted. However, if you are eager to roll with a template design, here are the pros.

PROS

Fast – Offering a skeleton that coders can work with, using a template means your design will be live pretty quickly, removing those days spent building pages and toying with different layouts.

Cost effective –  Again, not requiring as much time from a design team, a template design can work out a lot cheaper in some instances, proving to be a great option for websites for startups and businesses on a budget.

User-friendly  – Built with simplicity in mind, a template will be designed with inbound and SEO as a priority, helping your site enjoy a healthy ranking form the offset.

CONS

While boasting a variety of pros, there are also some cons to using template designs, ones that we at Purple Buffalo have explored below:

You cannot be too picky – One of the issues with templates is that what you see is what you get, with very little room for changing and swapping. While thought to be their beauty by some, others dislike the inability for input.

You may have to get flexible with your branding – If you have custom branding it is important that you find a template that will give way to your creativity. Well-designed ones will have built-in flexibility to adapt to your brand, but flexibility will still be limited when set against custom-made options.

Changes can be a difficulty – Although your template design may be perfect for your first year in business, as company grows and focuses shift, you may want to change things up. Here is where some businesses face difficulties with their website.

For more information on web design, contact us at Mobo today and allow a member of the team to provide a free, no obligation quote.