Here at MOBO we understand that change can be pretty daunting, especially when it comes to something so important such as your business website. As the frontman (or woman) of your company, people are often hesitant to make changes, either wary they will harm the branding style or simply not thinking changes need to be made. It is safe to say that we have worked with many types of clients with all types of attitudes towards when a redesign should be rolled out, advising clients inline with modern design and user behaviour.
If you are in two minds as to whether you need to redesign your company website, here are a few indicators that could help.
IS YOUR SITE MOBILE FRIENDLY?
With over 80% of internet users now using mobile devices, you need to make sure your website can be viewed on a wide variety of screens, ensuring you are connecting and promoting to as many people as possible. Here at MOBO we now work with a ‘mobile-first’ policy, understanding how far mobile search has come over the past few years.
CAN YOU IMPROVE USABILITY?
Modern design has a direct impact on ranking, acting a signal that users either relate to or don’t. If your site is dated, with big reams of content that nobody wants to read, it is probably time for a refresh. By rolling out a clear design with more precise content, you will get better user number as well as conversion rates, solving a whole set of problems when it comes to digital marketing!
ADDING A FUNCTIONALITY?
If you wish to add a blog section, gallery, e-commerce, or any other feature or tool, a redesign is most probably your best bet, making sure there are no creative crossovers. Web design is certainly proving the value of the phrase ‘too many cooks spoil the broth’.
WANT TO SHAKE THINGS UP?
Whether you are a relatively new company or an established firm, sometimes it is good to simply shake things up. With new websites gaining a lot of traction, with competitors and customers wanting to see what you have achieved, a redesign is great for companies who have gotten a little stale when it comes to digital marketing efforts.
If you are considering a website redesign, contact one of the MOBO designers today and receive a free quotation.