It seems like each day brings another drama for tech firm Apple, constantly being sued for a slew of reasons. The latest is over a component on their Apple.com website, with Pennsylvanian man Samuel Lit claiming the firm to breech the conditions of his ‘carousel’ patent.
WHAT IS CAROUSEL?
Carousel is a feature that sits on the top section of Apple’s famous homepage, enabling the site to display rotating images of their products. Embedded with a strong CTA (Call to Action) this feature no doubt contributes to the number of sales the site processes, something that Mr. Lit feels to be unlawful.
The patent under revision was awarded to Lit in 2014, describing a method for displays “graphics, text, animation, video, and other content” in one or more “windows” in a website.
According to the document every window can display separate content, but the key component in his patent is that those windows “give the appearance of rotating like a carousel and also of the carousel and/or images being three-dimensional.”
TARGETING APPLE
Fortune Magazine explains how this could possibly have a knock-on affect, with the tech moguls now becoming too easy of a target.
‘While it’s unclear why Lit brought his lawsuit against Apple in Illinois when he lives in Pennsylvania, he’s one of many individuals that have targeted Apple over the years for a slew of reasons. Most recently, Apple was sued by a Florida man, who claimed to have invented the iPhone in 1992. The company is also involved in major lawsuits against Samsung, including one that the Supreme Court will hear in its fall session.’
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