Renowned for their create advertising style Diesel have yet again impressed with their latest marketing efforts, marrying their love for clothing design with their web design ability. Matching online and offline creativity the brand has pairs a contortionist with responsive web design, a message that is intended to prove the durability and flexibility of their latest product, the jogg jean.
The campaign has been cleverly put together by Fred and Farid, one that has impressed customers and industry contenders alike. The cleverness lays with the theme of responsiveness. If you alter the screen size by shrinking or stretching the model contorts himself to fit it, suggesting the quality of the jean to be somewhat impressive.
Forcing him to do the splits, showcase a great handstand and tuck his feet behind his ears this campaign has really got people talking, positioning the brand as the cool, forward-thinking business that they are.
Fred & Farid Shanghai did something very similar in the past, targeting users through the app WeChat. Permitting users to slide across the screen and evoke movement in the demin-wearing models this agency understand the worth of gamification and how it attracts consumers.
‘Tech is a great way to surprise’ says Alex, Director of MOBO.
‘Creating adverts and campaigns around that element of surprise and the extraordinary you can connect with your target market on a creative level, seeing them appreciate the efforts and talk about them online’.
Take a look at this amazing video below and share your comments with us!
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