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Here at MOBO Media we’re following in the footsteps of offices everywhere and turning our attention to the wrapping up of another year. And just like there’s no Christmas without mince pies and drunken office parties, we can’t welcome in the New Year without seeing 2017 off in style.And it seems like we’re not the only ones. Last year, Spotify set the standard for end-of-year campaigns with their ‘Thanks 2016, It’s Been Weird’ out-of-home advertising, which saw commuters sharing their sadness at celebrity deaths and laughing together at playlists that summed up the nation’s political mood. Now, Spotify’s in-house creative team has launched another instant classic, themed around the concept of ‘2018 Goals.’Like their previous campaign, the streaming service’s latest offering uses rich data to paint an amusing picture of the people using their brand around the globe. So, expect to see popular locales like London underground stations adorned with the faces of celebrity musicians – and accompanied by some rather unusual facts.

“2018 Goals. Be as loving as the person who put 48 Ed Sheeran songs on their ‘I Love Gingers’ playlist,” one oversized banner proclaims. “Be significantly less proficient at goodbyes,” another reads, accompanied by data stating that the Sam Smith song Too Good At Goodbyes has been streamed a staggering 910,925 times in London alone.

Fun, irreverent and different, the campaign is set to raise smiles across Birmingham, Manchester and London, while the other side of the pond will see parallel stunts running in New York, LA and Miami. However, it’s the very British sense of humor displayed on the UK advertising that we really love – although perhaps not quite as much as Spotify users love Big Shaq. According to a poster currently gracing Tottenham Court Road station, his iconic track Man’s Not Hot has been streamed a somewhat unbelievable 42,756,267 times.



“Out with the old, in with the new.”

It’s never too late to rebrand your business, but it’s always better to start sooner than later! Rebranding your business can help strengthen your brand’s presence and allow it to evolve. It’s not an easy step to take but if done correctly it can breathe new life into your business.

As a design agency, we often face clients with the misconception that a logo is the entire branding and vice versa. But, a logo is just a small, simple mark to represent your brand. Without a proper branding strategy in place, a brand will never withstand market demands.

A brand is defined by how you promote yourself and how you can make others feel about your product, service or business as a whole. It’s so much more than the visual components, it’s the voice, heart and soul of the brand.

Jeff Bezos (Amazon’s CEO) explains it best; “Your brand is what people say about you when you’re not in the room.”

While there may be many reasons for a company to rebrand, we’ve outlined five reasons below to give you a good indication of whether or not you need to rebrand your business.


1. Differentiate yourself from competitors

At the end of the day, you want your brand to look different to competitors. If you feel like your brand is looking a little lost it may be time to reassess whether or not your brand needs an overhaul in order to reinforce individuality.

2. Keeping up with the times

Nothing lasts forever, and as time goes on you’ll have more and more businesses moving into the same market, trying to achieve the same thing as you. Sometimes a rebrand is necessary just to keep up with the times in the ever-changing, fast-paced consumer markets.

3. New service and/or product launches

Launching a new product or service is always very exciting, but it can easily confuse customers. Consider rebranding your business with unique sub-brands for different products or services, rather than try to integrate it into your current brand.

4. Your brand values have changed

It’s common for your customers needs to change over time, but what about your own? Often business owners will find that their brand may not be what they originally intended. It’s important that your brand represents what you as a business offer, if not you can easily create confusion among your target market.

5. You lack customer engagement

If you start to notice a lack of customer engagement then all that time and money best on marketing has gone to waste. This may be the right time to consider hiring a design agency such as Mobo Media for a full rebrand to assess where you are currently going wrong and to rescue your brand from possible extinction!