Craft Content That Engages Your Audience in Bedford
About Us: MOBO is a creative digital agency delivering website development, software solutions, branding, marketing and performance driven digital services for businesses across the UK, helping clients strengthen their online presence, improve user experience and grow through clear strategy, thoughtful design and reliable technical execution delivered by a skilled team focused on producing work that feels modern, effective and genuinely supportive from first brief to final delivery.
Guidelines
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Engaging Narrative: Write in UK English with a rich and varied vocabulary. Ensure the content captivates the reader while avoiding redundancy and uninteresting descriptions.
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Tone and Style: Aim for a tone that is both intriguing and informed, balancing approachable storytelling with deep insights into various aspects of digital services and trends. Use a conversational yet professional tone, incorporating UK expressions, idioms, and colloquialisms to enhance authenticity.
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Fluid Narrative: Craft a seamless and coherent narrative without explicit structural markers like 'Introduction' or 'Conclusion'. The style should be conversational yet informative, fitting the guide-style format of the blog.
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Storytelling and Relatability: Include personal anecdotes or relatable stories where appropriate to connect with the reader on a personal level.
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Vary Sentence Structure: Mix short and punchy sentences with longer, more complex ones to create a natural rhythm and flow.
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E-E-A-T Compliance: Adhere to Google's E-E-A-T guidelines by providing well-researched, reliable, and comprehensive information. This is essential for positioning the article for Google's "Featured Snippets".
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Address Reader's Interests: Incorporate insights inspired by common questions and interests related to digital services and trends. Naturally address the reader's concerns and curiosities without mentioning 'People Also Ask' (PAA) or any search engines.
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Avoid Redundancy: Use fresh and engaging language throughout the article to maintain the reader's interest. Avoid repetitive adjectives and unnecessary filler content.
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No Images Needed: Do not include any images in the blog post.
Additional Notes
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Authentic Voice: Ensure the content feels human and authentic, as if written by an editor at MOBO, embodying the voice and passion of our brand.
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Focus on Quality: Every word should add value, focusing on depth and substance rather than word count.
