Youtube has a billion unique users every single month (according to YouTube), with the world relying on the site for music, tutorials and informative videos. With Facebook only generating 900 million users per month the power of the YouTube channel can often be overlooked.

Although providing a fountain of knowledge YouTube also offers the space for us to let out our silly side, watching compilation videos of cats and other stupid material.

Whatever you use YouTube for you know that whatever you search you will be presented with, being an easily accessible format for users to fulfil a need. This is why it is imperative for businesses to utilise this tool, making YouTube a big part of an integrated marketing plan.


By designing and optimising your YouTube channel inline with your brand colours and shapes you will show continuity as a company, ensuring that people know whose channel they have landed on. The aim is to make new people aware of what you are doing, enticing them with unique material that will see them want to hit that subscribe button.

When looking at channels such as GoPro you can clearly see how YouTube is an effective marketing tool, allowing business to celebrate their creative side through video marketing.


If you are working for quite a seriously themed business it can be hard to express your brand’s personality to the fullest. YouTube can show your audience that you have many strings to you bow, with customers seeing your business in a refreshingly new light.


By creating how-to videos and delivering material that searchers are looking for on YouTube you can place your business amongst new potential customers, widening your target audience to a plethora of demographics. With the content being such a huge focus you need to put yourself in the shoes of your target customer, thinking what videos would help them in their everyday life.

Where traditional marketing was heavily focused on making a call to action modern online marketing is far less aggressive, with Youtube providing the space for people to engage with a business not be dictated by one.


Through posting a series of videos you can tell the story of your business visually, not throwing promises at customers but showing them proof of what you as a business can do. This celebrates your business and the services you can provide, showing visitors a catalogue of abilities that they feel confident in.

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