{"id":6014,"date":"2022-02-18T15:18:18","date_gmt":"2022-02-18T15:18:18","guid":{"rendered":"https:\/\/mobo.co.uk\/news\/?p=6014"},"modified":"2022-02-18T15:19:41","modified_gmt":"2022-02-18T15:19:41","slug":"glamdeva-ceo-appointment","status":"publish","type":"post","link":"https:\/\/mobo.co.uk\/news\/glamdeva-ceo-appointment\/","title":{"rendered":"Popular Mobile Beauty Booking Platform, Glamdeva Appoints New CEO"},"content":{"rendered":"\n

This week, we\u2019ve received the exciting news that one of our top clients, mobile hair and beauty booking platform Glamdeva<\/a>, has appointed a new CEO – part of a multi-pronged approach that will see their operations double throughout 2022.<\/p>\n\n\n\n

Since its launch in 2019 Glamdeva has grown to become one of the market leaders, fostering a dedicated community of users and hair and beauty specialists across the UK. The way it works is simple: customers seeking treatments log on to the platform and enter their requirements, and in just a few clicks they\u2019ll be connected with a choice of professionals in their local area.<\/p>\n\n\n\n

At the same time, Glamdeva offers a fantastic opportunity for hairstylists and MUA’s to expand their customer base and develop their businesses. Once they\u2019ve been approved, they\u2019ll gain access to a cloud-based system that gives them total control over the booking process.<\/p>\n\n\n\n

Over the years, this approach has proved to be a winning formula, attracting hundreds of talented artists and beauty-savvy users. But the team hopes that 2022 will be their best year yet – thanks in part to Louise Santaana, Glamdeva\u2019s new CEO<\/a>.<\/p>\n\n\n\n

Previously employed as the Head of Private Banking and Lending at Lloyds Banking Group, Louise is looking forward to bringing her knowledge of high-growth business development to Glamdeva.<\/p>\n\n\n\n

\u201cThis is such an exciting time for Glamdeva, with the technology firmly established, a growing number of users and stylists\/artists wanting to join our community. 2022 is going to be the year we scale,\u201d explained Louise.<\/p>\n\n\n\n

Under Louise\u2019s leadership, Glamdeva will benefit from an all-new advertising and marketing approach, as well as the potential for external funding. The goal, we\u2019re told, is to build on their existing loyal customer base and take the platform to dizzying new heights.<\/p>\n\n\n\n

But it\u2019s not just behind the scenes that things are getting bigger for Glamdeva. In 2022 they\u2019ll also be expanding their offering as well, adding nail and brow services along with a wide range of aesthetic treatments. At MOBO, we\u2019re really excited to see what comes next for Glamdeva.<\/p>\n\n\n\n

For more details follow Glamdeva on Instagram<\/a> for the latest stories.<\/p>\n

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