Shopify is a simple, quick and fuss-free way to set up your own online store. But you don\u2019t want to stop there. By utilising Shopify\u2019s sales channels, you can boost your visibility and increase sales, turning your business into a bigger success story than ever before.<\/p>\n\n\n\n
If you want to get your products in front of more customers, you\u2019ve probably considered using an e-commerce marketplace such as Amazon or eBay. But traditionally, selling across multiple platforms can be complicated and difficult to manage. With Shopify sales channels, though, it couldn\u2019t be simpler. All you need to do is connect each channel to your Shopify account and you can manage sales across different marketplaces with ease. <\/p>\n\n\n\n
Well, let\u2019s start with the big-hitters. As the world\u2019s largest marketplace, Amazon certainly has plenty of appeal for both new and established sellers. After all, the retail giant will certainly help you reach more potential customers than any of its rivals – and with their Shopify sales channel, integration couldn\u2019t be easier. Similarly, eBay\u2019s Shopify sales channel offers an easy way for merchants to sell their products via the popular bidding site. But because it\u2019s so easy to connect to sales channels with Shopify, we think it\u2019s worth exploring some alternative marketplaces as well.<\/p>\n\n\n\n
Take Facebook, for example. Primarily known as a social networking site, the platform is also a great way to build connections and foster brand loyalty with your potential customers. And if you want to quickly convert their interest into purchases, Shopify\u2019s Facebook sales channels allow you to create an integrated Shop tab that will appear directly on your business page. So there\u2019s no need for customers to navigate away from your page to make a purchase.<\/p>\n\n\n\n
Similarly, the platform\u2019s Instagram sales channel allows you to add shopping tags to your images on the photo-sharing site, directly linking to product pages and secure checkout options. And it\u2019s not just social media that\u2019s getting in on the act. Alongside the big brands there are a number of emerging marketplaces with some fresh ideas that will give your business a boost.<\/p>\n\n\n\n
Take CafePress, for example, a print-on-demand service that makes it easy for sellers to offer bespoke products without the risk of forking out for unsold stock. Using their Shopify sales channel, merchants can also bypass all the time-consuming details such as order management and fulfilment, leaving them free to focus on growing their business. Or, for niche items, why not consider the Not on the High Street sales channel? Although their products are carefully curated, and not everyone makes the cut, successful sellers will benefit from a loyal marketplace and minimal competition.<\/p>\n\n\n\n