Contrary to popular belief size matters! Now, get those dirty thoughts out of your mind and let’s discuss typography.
With the demand for responsive web design has come the need for web designers to refine their skills, especially when it comes to font and typography.
Having a huge bearing on reader experience typography is an extremely vital focus when building a modern site, with the need for people to actually engage with content only getting more and more imperative as technology progresses.
In 2006 a research project illustrated that we read in three different ways, with the findings crafting the way in which we approach web design to date.
People take to the internet for three reasons, to learn, to celebrate notions of their own personality and to seek services. Whatever your website you must be attracting all types of readers, accommodating what they are reading for as well as the way in which they read.
Types of Reading Styles
Casually – This refers to the readers that skim over text, picking up the odd sentence and generally making up their own synopsis.
Scan with purpose – Scanning with purpose is the reading style of someone that jumps from one section to another, searching for a particular piece of information.
Engaged readers – When internet users find an article or blog post on a subject that they are interested in they become engrossed. Research has proven that these readers take more time when reading, slowly focusing on each and every word.
Considering readers with responsive web design
All designers have an ideal font that they want to use, as well as a size that is aesthetically pleasing. Although great from a visual stance you must ensure readers are absorbing this information is effortless.
If you are looking for advice of typography or are in need of a responsive site come to mobo and make use of our typography and content geniuses, ensuring that your readers are given easily palatable pages.
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