“WRITE A WISE QUOTE AND YOUR NAME LIVES FOREVER” – UNKNOWN
Blogging is one of the most beneficial tools that a business can use to engage with customers and clients. Not only does it add personality to a website/website, but it’s the ultimate way to grow our audience, making sure that you the world knows what you business can do. So, if you aren’t already blogging, it’s probably about time you started. Here are a few reasons why you should use blogging as a marketing tactic.
DRIVE MORE CLIENTS TO YOUR WEBSITE
If you want more website views, then blogging is definitely a way you can make that happen. In order to drive any kind of traffic, you should be blogging about topical subjects that impacts your industry and your audience.
Each time you write and submit a blog post onto your website its adds yet another index page. This means there is yet another opportunity for you and your business to appear on search engines. Additionally, it’s a queue to all search engine users that you are active online and ready to connect.
TRAFFIC OFTEN CONVERTS TO LEADS
Now that you have traffic coming through your website, you can now begin to convert it into business leads.
Whilst every blog post is adding to the strength of your website, each post is also a huge opportunity to get talking and generate new relationships. The simple way to do this is by adding your contact details to the end of each blog post. This is often named as a ‘lead-generating call-to-action method’.
A way to establish authority
The best blogs are always the ones which answer the most relevant/frequent questions that customers have. By creating content that will target your customer, it will initiate an authoritative and helpful theme, positioning you as a thought leader in their eyes. All customers will appreciate precise and clear answers, but why not make it fun/easy/ and less time consuming in the long run by posting an informative blog on your website?
LONG TERM RESULTS
The more leads/reads you have the higher you may rank in a search engine. This will give you beneficial results in the future and enable you to connect further with potential clients. For days, weeks and months you will continue to get traffic leads if you are high on a search engine. This could happen by posting just a couple of short blog posts…easy peasy.
If you are looking for reasons to start a business blog, then the above content should definitely have given you the important points as to why you should start. If you would like to learn more about our copywriting and SEO services here at MOBO, feel free to give us a call!
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