Even though our mummies used to say that ‘looks were not everything’ she was wrong, with image being EVERYTHING in web design. If a website is not tuned up to speak to the modern user then you run the risk of loosing visitors, seeing your bounce rate get higher and higher the longer you leave a stale design live.
As technology and computer knowledge grows so does the need for designers to step up their game, designing in a way that captivates this forever-growing pool of users.
At mobo we have put together a list of the top focuses of web design in 2015, giving you an insight into how things are going to change in the coming months.
Vivacity
2014 saw an obsession with minimalism, with web design taking a pretty post-modern approach to imagery. With websites being viewed as expressions of art designers promoted subtlety, wanting to excite visitors but in a tranquil, clean manner.
2015 is set to breath new life into design, especially homepages. With bolder colours, stronger shapes and generally more vibrant features the modern user now wants to be blown away when loading a site.
Trust
Designer Laura Kalbag says we have always ‘designed for security, so people can trust forms and checkouts with their information’. Now, as people become aware of how data can be exchanged with third parties, ‘they’ll be reluctant to share it without good reason — and rightly so’.
Although we still want to ensure users are trusting the sites they are on the approach to making them feel secure will dramatically change, with using HTTP technology being a massive focus for e-commerce sites in 2015.
Adaptive Design
With users coming to sites from a plethora of devices web masters will be coding their sites differently this year, ensuring designs display the same whether shown on a PC, tablet or an iPhone.
Developer Aaron T Grogg predicts ‘web components and adaptive development will combine to create a new style of web development”. Someone will then fashion a “snappy acronym for this approach, which will cause all job ads to now require it’.
“When you combine the power of adaptive development with the flexibility of web components, I think we are going to see very creative solutions from designers and developers.
Hopefully, we will still be creating mobile-first, responsive, one-site-for-all-devices, but making subtle differences will be powerful tools in our toolboxes.’
The Video
We are already seeing a stronger focus on background videos with this design approach adding ambience. With broadband speeds now better than ever web masters do not run the risk of people get bored for videos to load and clicking elsewhere.
Content
‘Quality over quantity’ is although an old fashioned saying very appropriate when discussing the evolution of web design. Where websites used to be an addition to a business marketing plan it now at the epicentre of all PR strategies, with the type of design you showcase dictating the success of your business.
With content less really is more, with Google recognising informative, punchy content over pages and pages or irrelevant ‘salesy writing’.
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