THE POLITICS OF PARTY WEBSITES: HOW LABOUR, THE CONSERVATIVES, UKIP AND THE GREEN PARTY USED WEB DESIGN IN THE GENERAL ELECTION

MOBO Media

When building a website one question stays hanging over the designers and developers ‘what image does this site portray?’. Being the central focus of all business websites the MOBO team take particular care when encoding messages in designs, with web design being a powerful tool in regards to public relations.

When looking at the British political parties website’s this quickly becomes apparent; with design being used to convey messages of power, trust and patriarchy.

Conservatives

The Conservatives, like their foes, got pretty vocal on social media during last week’s election, doing all they could to shout and scream across various social media platforms. Through their website you could login with Facebook, share posts and comments online, opening up dialogue with politicians as well as other voters.

With the tab asking visitors to ‘share the facts’ their site successfully persuaded people to endorse their beliefs, made with content that spoke to the individual.

In regards to colour coding they stuck with the conventional royal blue, echoing their united Britain ethos.

When landing on the homepage you will also see a video grabbed from Youtube, showing the Prime Minister welcoming you to the website. Watch the video below:

Labour As soon as you land on the Labour Party’s website a message is thrown at you reading ‘Defeats are hard, but our fight for a fairer country continues’. Making such a powerful message the key signifier of the site shows just how influential a website can be in instilling a message. As well as playing with font sizes the site also employs a clean design, not bombarding visitors with many messages like their foe’s, the Conservatives. By focuses on their core beliefs (the economy, the NHS and housing) they entice visitors to interact with their site. Green Party Although sporting an older-looking design the Green Party did still use their website as a marketing tool, directing voters online through blog post and social media. Dedicating a section of their website to hashtags the Green Party did make an effort to trend of Twitter, jumping on bandwagons and getting involved in debates. UKIP For many of the political parties they will have expected millions of visitors over the period of the election, ensuring their website was geared up for this type of traffic. For UKIP this was not the case with their website disappearing off the face of the earth for several hours. Problems were first reported by blogger Guido Fawkes who speculated UKIP had ‘forgotten to renew the domain name of their official website’, something we at MOBO would dub a schoolboy error. If you are a political figure or just your average Joe looking for high standard web design then allow MOBO to help. Not only will we auto-renew your domain but we will also provide a design pegs head of any of the sites we have seen today.

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