When building a website one question stays hanging over the designers and developers ‘what image does this site portray?’. Being the central focus of all business websites the MOBO team take particular care when encoding messages in designs, with web design being a powerful tool in regards to public relations.
When looking at the British political parties website’s this quickly becomes apparent; with design being used to convey messages of power, trust and patriarchy.
Conservatives
The Conservatives, like their foes, got pretty vocal on social media during last week’s election, doing all they could to shout and scream across various social media platforms. Through their website you could login with Facebook, share posts and comments online, opening up dialogue with politicians as well as other voters.
With the tab asking visitors to ‘share the facts’ their site successfully persuaded people to endorse their beliefs, made with content that spoke to the individual.
In regards to colour coding they stuck with the conventional royal blue, echoing their united Britain ethos.
When landing on the homepage you will also see a video grabbed from Youtube, showing the Prime Minister welcoming you to the website. Watch the video below:
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