Spice 2 Go Boss Tej Randeva Hires Mobo Design for Dragons’ Den Response
It appears that the Cardiff firm not only have their fingers in many pies but in curries also!
If you managed to catch this week’s episode of Dragon’s Den on BBC Two you will have seen curry King Tej Randeva pitch for investment in his Indian food franchise business, Spice 2 Go.
The curry brand aims to bring Indian food to the 21st century, offering consistency with each and every portion.
Over the years it has become apparent that many entrepreneurs enter the den with no intention of gaining investment from the Dragon’s but solely for PR purposes.
Spice 2 Go’s movements since the pitch have been particularly interesting, hiring Mobo to respond to their Dragon’s Den experience on their behalf.
We spoke to Mobo about this latest project:
‘We were humbled when approached by Spice 2 Go to redesign their site. With Dragons’ Den being such a huge platform to advertise our work we really made the most of this experience.’
With the pitch not gaining investment Spice 2 Go CEO felt he was unable to get his point across, wanting to voice his opinions that were not featured on the show.
‘When drafting up ideas with Tej he explained how he wanted to tell the whole story of Spice 2 Go through the homepage. Expecting substantial traffic following the airing of Dragons’ Den, Mobo wanted to utilise this exposure to the best of our ability’
Using parallax and scrolling affects the site successfully engages with the user, taking it from being a static website to a dynamic and moving experience.
‘We placed focus on creativity and fun, getting away from any feeling of corporate styling.’ Said Alex Wigmore of Mobo Design.
‘People go to website for an experience and that is exactly what they get with spice2go.com’
If you visit the site you will be welcomed by the Spice 2 Go story, relayed to you through strategically thought-out an designed images and text.
Using flat design (similar to the popular style as evangelised by Apple) Mobo has modernised the site, attracting Spice 2 Go’s chosen demographic as a result.
So, what feedback has the curry brand had from this digital response?
Let us know your thoughts.
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