Investing a considerable amount of time and effort in SEO and other online marketing strategies, Limo Broker seem to tick all the boxes when it comes to running a successful web-based company.

With an in-house I.T department ensuring the company is constantly moving with the times, there is no way their infamous website will ever loose ranking.

Today the brokerage made an interesting alteration to their main site, applying HTTPS technology to protect the details inputted by customers.

This change coincides with the company’s new online payment system, allowing customers to book travel and pay for it on their site.

This business application has completely shifted the way in which the company operates, relying on customers having faith in their online booking system.

HTTPS technology ensures the security of personal details such as addresses and bank details, seeing that the details are passed straight from the customer’s device to Limo Broker, eliminating the worry of anyone having access to this data in between.

The Limo Broker IT Department said:

‘Although the way in which the site took payments was already secure customers now feel more comfortable booking travel with us online. With the HTTPS logo appearing on the toolbar the customer is instantly reassured that it is safe to purchase on our site.’

Not only is this a safety measure that will have a positive effect on customer relations but Google claim that sites applying HTTPS technology will see a positive effect on ranking also.

In a statement released by Google, the technology tycoons explain that web security will soon have a larger impact on search ranking, advising sites to take precautions such as encrypting HTTPS into their website.

‘Over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal. For now it’s only a very lightweight signal—affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content—while we give webmasters time to switch to HTTPS.’

Google are showing a preoccupation with web security, hinting that every site should take their suggestions on board if they want to maintain their online presence.

‘Over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.’

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