Yesterday, Cars For Stars was awarded not one but two MIMA Awards (Meetings Industry Marketing Awards). The organisation rewards companies who are marketing masterminds, regarding Cars For Stars as part of that category. Over 500 people congregated to honour the marketing connoisseurs across the industry.
The transport brokerage were commended at the ceremony last night for the execution of their Lamborghini Aventador Limo concept. The project proposed the stretching of a Lamborghini Aventador into a limousine. The construction of the video impressed existing and potential customers, as well as industry specialists. The organisers of this event said:
“Cars For Stars wowed the judges to take gold in the Best Use of Video Marketing category for a 3D video of the world’s first Lamborghini Aventador Limo, which increased its website traffic from 1,000 a day to 30,000 a day”
It was the SEO that Cars For Stars encouraged with the 3D effects that left the judging panel certain of their worthiness to be credited. Through key-word rich content the team enabled the video to position itself amongst hundreds of thousands. The PR team took to the video scene in a SEO War with rivals Limo Broker.
The two firms were formally in partnership. They have been rumoured to have parted ways with an anonymous buyer purchasing Cars For Stars. These series of videos seem to be in rivalry, making prominent statements in the world of marketing.
The Lamborghini Aventador Limo Concept racked up a great 85,000 views in comparison to Limo Brokers 35,000. Cars For Stars came a lot later in the year suggesting to make a big impression to their former partners. Have a look at both videos and tell us which one you prefer.
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