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It sounds like a silly question when it seems like anytime you have a question, can’t remember an actor’s name or want to download a song, you turn to good old Google to find the answer for you. But have a second think and answer this – do you use it all the time, for every search, to find everything you are looking for on the wide, wide world on the web?

Now the yes doesn’t come so easily does it? No, I don’t use Google for everything either, not for every single thing because sometimes I feel like I would be better results if I looked somewhere else, in a different way. Depending on the product or service I’m looking for, before turning to Google, I’ll look in the Yellow Pages, or the local directory under the industry I am looking for.

Doing this kind of search I feel as though I get better results because rather than typing ‘graphic designer’ into Google and coming up with results for companies in Australia, companies which are either too big or too small for what I need, or just results which happen to have ‘graphic designer’ as the keywords, in the Yellow Pages I can judge the size of the companies by the size of the ads, and choose one in my area.

So does my search technique have a fatal flaw or do other people have this problem?

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