Being an artist in this day and age comes with the desperation for individualism. You only have to look at Miley Cyrus to see the lengths some artists and bands go to, ensuring they are searched for on the Internet. When we hear a rumour of a celebrity antic we take to the Internet to validate. It is such a powerful tool that bands are only now leaning how to use it to their advantage.
Creating an online brand holds the desperation for uniqueness not duplicating the latest bands and consequently getting looked past. An online following is essential in making it a success in the music industry today.
We do not hear of music through recommendation or by visiting music stores any longer but via the Internet.
Creating a fantastic website just isn’t enough at present with bands needing to secure their fan base digitally. Through maximising their search engine optimism artists are provided with the opportunity to expand and reach out to the masses.
The agenda of the modern band is to achieve visibility, being seen on the Internet by users globally. To secure this you have to stand out in many ways but most importantly through your name.
Including numbers within the title of your band will not only make it a key signifier in a long list of band names but will inflict a uniqueness, a code that will bring those searching for the band directly to them. The indie-rock band ‘The 1975’ are a prime example of this.
A unique spelling will also provide a modern image whilst ensuring a high ranking on Google search. One of the most talked about bands ‘ChVrches’ have achieved this by using a roman numeral instead of a ‘u’ to separate them from any searches related to actual churches.
Arriving at an original name unattached to anything else prone to searching is also a great way to encourage search engine optimism.
This clearly highlights the power of SEO, marking a revolutionary introduction to the music industry that may be a lasting construct.
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