Shopify vs. BigCommerce: Best Features for Online Stores
Welcome to MOBO Media's comprehensive guide on Shopify vs. BigCommerce, two of the leading platforms for creating and managing online stores. At MOBO Media, we pride ourselves on delivering cutting-edge, expert content in the digital domain. This article will delve into the best features of both platforms, helping you make an informed decision for your online business.
User Experience
When it comes to user experience, both Shopify and BigCommerce offer intuitive interfaces designed to make store management as straightforward as possible. Shopify's dashboard is renowned for its simplicity, making it ideal for beginners. BigCommerce, on the other hand, provides a robust set of tools right from the start, catering to more advanced users.
Design and Customisation
Shopify boasts a vast array of themes, both free and paid, that are mobile-responsive and highly customisable. BigCommerce also offers a good selection of themes, though it shines with its depth of customisation options. For those with coding skills, BigCommerce provides more flexibility in design adjustments.
E-commerce Features
Both platforms come packed with essential e-commerce features, but they each have unique strengths. Shopify excels in offering a wide range of third-party apps that can enhance your store's functionality. BigCommerce is known for its strong built-in features, reducing the need for additional apps.
Payment Processing
Shopify supports over 100 payment gateways, including its own Shopify Payments, which simplifies the transaction process and avoids extra fees. BigCommerce also supports a variety of payment gateways but stands out with its zero transaction fees, making it a cost-effective option for high-volume stores.
SEO is crucial for driving traffic to your online store. Shopify offers robust SEO tools, though some advanced features may require third-party apps. BigCommerce, however, provides a comprehensive suite of built-in SEO and marketing tools, including advanced URL structuring and metadata controls.
Pricing and Value
Pricing can be a significant factor when choosing between Shopify and BigCommerce. Shopify offers tiered pricing plans, which include hosting and SSL certificates, but transaction fees can add up unless you use Shopify Payments. BigCommerce provides a transparent pricing structure with no additional transaction fees, offering excellent value for larger businesses.
Scalability
Both platforms are highly scalable, capable of growing alongside your business. Shopify's extensive app ecosystem allows for continuous enhancement of your store's capabilities. BigCommerce's powerful built-in features and unlimited product listings make it a solid choice for businesses anticipating rapid growth.
Customer Support
Reliable customer support is vital for online store owners. Shopify provides 24/7 support via phone, email, and live chat, ensuring that help is always available. BigCommerce also offers 24/7 support, but it distinguishes itself with its comprehensive knowledge base and community forums, providing a wealth of resources for troubleshooting and learning.
Final Thoughts
Choosing between Shopify and BigCommerce ultimately depends on your specific needs and business goals. Shopify's user-friendly interface and extensive app store make it an excellent choice for beginners and those looking for a streamlined experience. BigCommerce's robust built-in features and cost-effective payment processing are ideal for larger, more complex stores.
At MOBO Media, we are committed to providing you with the insights and expertise needed to navigate the digital landscape effectively. Whether you're just starting out or looking to scale your online business, our team offers a range of solutions, including web design, SEO, and social media marketing, to help you succeed.
Explore more about our services and how we can support your digital journey by visiting MOBO Media. Your success in the online marketplace is our priority.
