Johal Catering approached us after hearing about our previous successes reinvigorating existing brands – successfully giving them a new lease of life and a fresh feel.
Having already been in business for over 20 years, Johal Catering had strong traditions and expectations to uphold, acknowledging that, MOBO took on the task of bringing the branding and marketing collateral up to modern standards.
We began with finding out what currently makes Johal Catering tick, why they’ve been successful so far, and what they can do to become even more so. Our research expanded to the competition and surrounding areas, finding the current niche Johal Catering have created.
With this research in mind we started to brainstorm as a team, working on designs and concepts that both kept the current friendly yet professional feel the company had, expanding it to fit current media and digital forms.
With a new logo and design style-guide in hand we went about creating further collateral, including food menus, leaflets, clothing and business cards. A large step was the creation of a brand new responsive website. Where most other web designers/agencies fail is their lack of technical knowledge. MOBO successfully carried out a full hosting and server migration, keeping in tact all of Johal’s current SEO power, as well as URL’s and backlinks. We don’t just make things look pretty – we make them work!
Our ongoing partnership with Johal Catering has now expanded to a full store rebrand and further SEO.
Feedback from Johal Catering Director:
My family business was founded over 20 years ago. Over the years our business became busier and the product/services became a main priority. The brand was present but wasn’t up to scratch especially within the 21st century… this is where MOBO comes in! They completely re-branded our company. Brought us up to date, made us look amazing and our online presence was magnified. We can’t thank MOBO enough and they’ve only just started!! Wouldn’t recommend anyone else. They have made life so easy and our band has boomed socially and visually!
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