At MOBO we live by just a few commandments, with the first being – ‘Content is King’. Understanding the power of great content we take a very effective approach to creating website copy, blog posts and other marketing material, wanting our clients to experience the best possible online presence they can.
With content playing the protagonist role in the digital marketing production we have seen an emerging trend in content with marketers producing more of it than ever before. At MOBO we believe this approach to be a bit of a waste of time with only great, sharable content enhancing a website’s visibility.
The new/right approach
Rather than trying to produce more or better content, marketers should focus on their distribution plans, sharing their words amongst communities that will use and benefit from reading it. Through social media platforms and other web spaces links to content can be provided everywhere, allowing writers to let their content free into the wild web.
Every King needs a Queen
As they say behind every strong man stands a strong woman, with couples enhancing each other’s qualities. This is exactly the same when it comes to the relationship between content and distribution. According to the MOBO Director, Alex Wigmore, website content is worthless unless it is actually engaging people.
‘Although content does help with ranking Google recognises it when people are actually engaging with the words they are reading, rewarding sites when people share content with others’.
This is why our MOBO team are equally as focused on how they will distribute their content as they are when writing it, only working in ways that will benefit the ranking of a website as well as the brand’s personality.
If you would like to learn more about our content marketing services then call us today and speak with one of our marketing gurus.
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