Why the humble business card has stood the ultimate test of time

MOBO | Web Design | Branding | SEO

Here at Mobo, we offer a whole range of digital services to the businesses in and around Newport, best known for web design, development, and of course, branding. Covering so many different services, we are constantly in demand to design and print business cards, with every professional requiring a well designed, high-quality business card as part of their networking strategy.

However, in this era of social media and digital takeover, it is surprising how highly the humble business card is still held, standing the ultimate test of time and existing as a prominent feature in the entrepreneur’s wallet/purse.

Where did business cards come from?  

Dating back to the 15th Century, the business card was first used in China, referred to as a ‘Visiting Card’. Utilised as a form of communication, these cards were presented by a visitor to those they were visiting, offering some context to their arrival. Arriving in the UK much later, England adopted the business card along with France in the 17th Century, used mostly in the courts. The 19th Century gave us the business card we use today, with the US printing the first colour versions to showcase a certain wealth and professional standing. From here the UK followed suit, now being a central focus for businesses and an important feature in the heaps of sales collateral all businesses work with.

Here in the UK, the industries that invest the most in business cards include:

  • Accountancy
  • Real Estate
  • Professional services
  • Sales
  • Automotive
  • Medical
  • Insurance
  • Legal
  • Creative

With 13 million produced for each industry, the statistics speak for themselves, highlighting how much of a necessity these small pieces of cards are.

What makes a great business card?

While only accounting for 2.5% of sales, the business card is as much about brand awareness as it is about generating revenue, thought to be a slow-burner tactic to stick in potential clients’ minds. Being a celebration of both corporate and branding styles, the best designs tend to be clean, clear and in-line with modern design.

Here at Mobo, we are huge believers in minimal design, only featuring content that is relevant, engaging and necessary. This goes for all of our design services, especially business card design.

Do you need business cards? Whether you are a start-up or an established firm, we can help transfer your skillset into imagery. Offering a professional, competitively-priced business card design service, we work with all industries. For more information on any of our services, contact us today and allow us to provide a free, no obligation quote.

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