As you will probably know, Google are the Kings of the online world, dictating pretty much everything when it comes to our digital community. As MOBO techies we always have to stay one step ahead of the game, making sure we are ready and waiting for any Google updates.
What is a Google update?
A Google update usually refers to a set of algorithm updates and data refreshes, alterations that can often change the visibility of a website. Google periodically initiates these changes to help enhance the value of its search query results for users.
It is worth noting that Google are always working with one ethos in mind, to create a better service for the end user, not the Webmaster or Business owner. This is why our MOBOTS have to do the same, building sites that people want to engage with. This philosophy can been seen in everything we do, from copywriting and design through to development.
The embarrassing pickle
The latest update has come off of the back of a spell of Google panic, whereby people discovered that localised searches were useful for derogatory and racist terms. For example, until last week, if you searched ‘N**ga House’, Google would present you with images and information about The White House. Sparking universal concern Google undoubtedly had to change the way local searches were generated, getting themselves out of this embarrassing pickle.
In a statement Google said:
‘This week, we had some problems with Google Maps, which was displaying results for certain offensive search queries. Like many of you, we were deeply upset by this issue, and we are fixing it now. We apologize this has taken some time to resolve, and want to share more about what we are doing to correct the problem.’
Taking many measures to rectify this, Google have internally tried to shake things up, instilling fear in SEO’s all over the world.
‘We’ve started to update our ranking system to address the majority of these searches—this will gradually roll out globally and we’ll continue to refine our systems over time’
As cool as a cucumber
Where Webmasters throughout Wales were in a state of panic as this announcement was made, we at MOBO simply popped on the kettle, knowing that our long-standing SEO excellence would pay off.
If you would like to learn more about how the MOBOTS can protect and save you from such Google hits then get in touch today.