If you have no experience in the marketing arena but would like to promote your company to the right people you may be pretty surprised by just how easy it can be. When setting up a business many can place too much focus on the operational side of their company, and although an imperative feature you must ensure you create a brand that supports what it is you are doing. There is no point doing something well if nobody knows you are doing it!
Here are our top tips for marketing a new business.
Make a plan
Effective marketing strategies are influenced directly from strategic planning, knowing what you want to achieve and defining the tools you need to get there. With the Internet now providing the space for businesses to connect with their audience it is essential that you utilise this, studying the avenues in which you can use to get to your target audience.
Whether it be blog posts, e-shots, newsletters or running competitions on social media, planning your marketing strategy around online user experience will see you reach the levels of success you deserve.
All modern businesses must have a website, no matter what. With over 80% of the UK taking to their keypad to research a product or service you must gear your site up to deliver the message you want to convey.
This can be achieved through content marketing, building your site with informative, punchy content that will attract both your audiences and the Google search engine.
With a well designed, responsive website that offers impartial advice on the industry you are working in your site will be recognised by Google, seeing the technology giants rank it highly for all relevant searches.
However, content marketing is an on-going process. As Google guidelines progress so must your approach to web content.
Email marketing can be a cheap way to send news of your business directly to the mailbox of a potential customer. With free programmes such as Mailchimp permitting you to design e shots that are visually pleasing you can monitor how people are connecting with such messages, learning from each and every campaign.
There is no such thing as having too many friends, especially in business. By building a network of partners and affiliates you can cast your marketing net further, inspiring others to spread the word of your business free of charge.
Start by attending networking events. There are many companies that offer this service, helping up and coming businesses connect with those that can enhance their company.
Social media is King! With modern society glued to their iPhones social media is the perfect platform to advertise your company, attracting friends and followers to your pages. As well as providing the space for you to constantly deliver messages and encourage brand awareness a Twitter or Facebook page can also create a hub for reviews. Allowing you to both attract and monitor comments made social media permits you to study what people are saying about your brand, giving you ideas to either further develop areas or abort a mission.
Has this blog helped answer your questions about marketing? Leave your comments below.